Open to opportunities

Ksenia Mikheeva

@kseniamikheeva

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Dynamic Head of Product

Indonesia

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What I'm looking for

Looking for a role as a Head of Product or Product Lead in a cutting-edge startup or new venture within a large TravelTech player, where I can leverage my expertise in product management, unit economics, and Scrum to drive commercial success and innovation.

As a seasoned Head of Product with over 13 years of experience in Hospitality & TravelTech/HotelTech, I have a proven track record in shaping product strategy, launching and leading teams, and driving commercial success. With hands-on experience working closely with Business Owners, I excel in transforming ideas into profitable products, with a deep understanding of the Commercial & Marketing side.

My expertise spans product management, unit economics, and Scrum, with a strong background in launching and managing projects from the ground up. I am passionate about innovation and ready to bring my expertise to roles as a Head of Product or Product Lead in cutting-edge startups or new ventures within large TravelTech players.

Throughout my career, I have successfully led and mentored teams, developed and implemented product strategies, and optimized onboarding processes for new clients and suppliers. I have also constructed Customer Journey Maps, created user stories, and conducted product interviews to identify end-user pain points and prioritize tasks.

Experience

Work history, roles, and key accomplishments

Current

Head of Product

Current

Happy Travel

Jan 2022 - Apr 2024 (2 years 3 months)

As Head of Product, I developed and implemented product strategies for three B2B applications, optimizing onboarding processes and leading a team to enhance productivity. Successfully onboarded over 25 API suppliers and 10 clients within a year, focusing on customer journey mapping and MVP development.

Product Management Unit Economics Scrum API Integration Customer Journey Mapping Agile Team Leadership Business Strategy

Chief Commercial Officer

Bnovo

Apr 2020 - Nov 2021 (1 year 7 months)

Led the development of marketing strategies and implemented anti-crisis measures during COVID-19. Established SOPs for marketing and sales, achieving significant improvements in lead generation and conversion rates.

Marketing Strategy Sales Automation Crisis Management Lead Generation Partner Marketing SOP Development Data Analysis Team Leadership Business Development

Marketing Manager, Business Analyst

Mozart Hotel Group

Jun 2018 - Apr 2020 (1 year 10 months)

Developed an end-to-end analytics system and optimized marketing processes to enhance customer engagement. Increased direct bookings significantly and managed guest relations to improve overall satisfaction.

Analytics Marketing Strategy Customer Engagement Process Optimization Campaign Management Data Integration Team Collaboration Digital Marketing

Head of Marketing, Head of Digital Transformation

Nevsky Hotels Group

Dec 2012 - May 2018 (5 years 5 months)

Increased direct bookings and return customers through effective marketing strategies and digital transformation initiatives. Managed cross-marketing campaigns and led rebranding efforts for the hotel group.

Digital Marketing Customer Marketing Email Marketing Social Media Management Campaign Management Team Leadership Content Management Market Analysis

Education

Degrees, certifications, and relevant coursework

Skillbox

Course Completion, Product Management

2022 -

Engaged in a comprehensive course on Product Management and Unit Economics at Skillbox, focusing on agile project management methodologies and product development strategies.

Emperor Alexander I St.Petersburg State Transport University

Specialist, Railway Operation and Logistics

2008 - 2013

Studied at the Emperor Alexander I St.Petersburg State Transport University, focusing on Railway Operation and Logistics. Developed a strong foundation in transportation management and business operations, preparing for a career in the hospitality and travel technology sectors.

North-West Institute of Management

Course Completion, Public Relations and Marketing

Completed various courses at the North-West Institute of Management, enhancing skills in PR, SMM, and Journalism, which contributed to a well-rounded understanding of marketing and communication strategies.