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adeline fredericaAF
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adeline frederica

@adelinefrederica

Product Manager delivering data-informed B2B SaaS platforms for real frontline users.

Indonesia
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What I'm looking for

I’m looking for a B2B SaaS product role where I can run end-to-end discovery to delivery, align stakeholders, and use analytics to iterate fast—especially in real-world, operations-heavy domains with strong cross-functional teamwork.

I’m a Product Manager with 5+ years of experience delivering end to end B2B SaaS solution product development in logistics, mining, and operations-heavy environments. I turn complex real-world workflows into scalable solutions used by thousands of frontline users, combining product discovery, MVP delivery, stakeholder alignment, and data-informed decision making to ship measurable outcomes. In my most recent role, I led the end-to-end delivery of a gamification platform adopted by 3500+ mining site workers, and I delivered 4 MVPs from concept to launch—validating engagement mechanics, rewards systems, and performance tracking before scaling.

I’m comfortable partnering with Tech Leads, Design, Change Management, SMEs, and business leaders across distributed teams to translate requirements into PRDs, user flows, wireframes, and business cases. I use analytics to guide iteration—tracking feature adoption and behavior with PostHog to inform iterative roadmap decisions—and I own backlog and release planning across multiple release cycles, delivering 30+ features and bug fixes with on-time delivery. Earlier, I owned delivery of AI-powered textile and visual search features (including fabric data collection and labelling workflows), managed full product lifecycle for an on-demand 3PL/trucking marketplace from ideation to post-launch optimization, and built a custom WMS tailored for micro-fulfillment—consistently bridging users, designers, and engineers to reduce friction and improve usability through UX reviews and post-launch analysis.

Experience

Work history, roles, and key accomplishments

KA

Product Manager

Kamoro

Mar 2023 - Jul 2025 (2 years 4 months)

Led end-to-end delivery of a gamification platform adopted by 3,500+ mining site workers, improving engagement and skill development across multiple sites. Delivered 4 MVPs from concept to launch and used PostHog analytics to iteratively scale and prioritize 30+ features and bug fixes.

DE

Product Manager

Delvify

May 2022 - Oct 2022 (5 months)

Owned delivery of AI-powered textile and visual search features for B2B e-commerce clients, from functional specifications to labelling workflows. Coordinated API integrations across client systems and supported engineering debugging while balancing commercial priorities with delivery timelines.

TR

Product Manager

Transflynd

Aug 2020 - Apr 2022 (1 year 8 months)

Managed full lifecycle product delivery for an on-demand 3PL/trucking marketplace, from ideation through post-launch optimization. Translated logistics workflows into platform features for shippers and transporters, collaborating in weekly sprint cycles and incorporating user feedback into agile roadmap adjustments.

KE

Tech Product Manager

Keeppack

Jul 2019 - Jul 2020 (1 year)

Designed and implemented a custom Warehouse Management System (WMS) for micro-fulfillment operations by translating picking, packing, and 3PL handoff processes into clear workflows and system features. Led wireframes and UX reviews, acted as QA for release quality, and applied post-launch analysis to reduce operational friction.

Education

Degrees, certifications, and relevant coursework

RMIT University logoRU

RMIT University

Bachelor of Business, Business Information Systems

2011 - 2015

Completed a Bachelor of Business with a focus on Business Information Systems.

SC

Sino British College

Foundation on Commerce, Commerce

2010 - 2011

Completed a Foundation on Commerce program.

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