Open to opportunities

Vipul Sourabh

@vipulsourabh

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I build marketing analytics dashboards and measurement systems for retail media and digital campaigns.

India

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At METRO AG, I built Looker Studio dashboards and SQL/BigQuery views for a Criteo-powered wholesale media program, giving marketing and country teams visibility into campaign performance across European markets.

I integrated Criteo invoice data into BigQuery for cross-country billing and reporting, supported GA4 and UTM measurement, and managed Google Business Profile and Yext listings across 31 METRO countries. I also authored METRO's first English-language mobile app guide and collaborated with local teams to adapt it for market-specific interfaces.

Earlier, I supported paid media, SEO, tracking, and lead attribution at Pixeltrack Digital, and spent over five years at Clinic Tracker progressing from customer support to technical support and manual QA. My MBA thesis examined retail media adoption at METRO for B2B advertising growth.

Experience

Work history, roles, and key accomplishments

Digital Touchpoints Expert

METRO AG

May 2024 - Sep 2025 (1 year 4 months)

Built Looker Studio dashboards and SQL/BigQuery views for METRO's Criteo-powered wholesale media program, integrating campaign invoice data and supporting GA4 tracking and UTM-based measurement. Authored METRO's first English-language mobile app guide and managed Google Business Profile and Yext listings across 31 countries.

SQL BigQuery Looker Google Analytics 4 Google Tag Manager UTM tracking Criteo Data Modeling Dashboard Development Google Business Profile Yext

Digital Marketing Intern

Pixeltrack Digital PVT Ltd

Sep 2023 - Dec 2023 (3 months)

Supported Google Ads, Meta Ads, and SEO campaigns, assisting with tracking, lead attribution, and data validation. Monitored site performance and SEO trends using GA4, Google Search Console, and Ahrefs, and assisted with landing page optimization and conversion tracking via ConvertKit.

Google Ads Meta Ads SEO GA4 Google Search Console Ahrefs ConvertKit Landing Page Optimization Conversion Tracking

Technical Analyst

FNH Technologies PVT Ltd

Mar 2017 - Oct 2022 (5 years 7 months)

Progressed from customer support into technical support and manual QA, validating new features and developer fixes before release. Built and maintained the internal knowledge base covering product workflows and support playbooks, and tested feature parity during the migration from desktop to web.

Manual Testing Technical Support Knowledge Base Management Product workflows Feature Validation Customer Support

Marketing Manager

Agni Pro PVT Ltd

Oct 2015 - Jan 2017 (1 year 3 months)

Managed marketing, business development, procurement, and project coordination for commercial fire-safety projects at an early-stage company, introducing Excel-based reporting for project and vendor tracking.

Marketing Business Development Procurement Project Coordination Excel reporting Vendor Management