I seek a culture that has a clear WHY, it's open and promotes continuous learning, self-opinion, collaboration, communication, failing and learning friendly, flexibility and values work/life balance.
Looking for a job
Violeta Rodriguez
@violetarodriguez
Product Manager with 2+ years in formal PM/PO roles at SaaS B2B and retail companies, and 5 years of end-to-end product ownership as a startup founder
MexicoWhat I'm looking for
Product Manager and Product Owner with 2+ years in formal PM/PO roles at SaaS B2B and retail companies, and 5 years of end-to-end product ownership as a startup founder.
I specialize in translating customer and business needs into clear, actionable product requirements — from discovery through delivery — in agile, cross-functional environments. I've owned roadmaps, written hundreds of user stories with acceptance criteria, led backlog refinement and sprint planning, and shipped products that real users actually use.
As the founder of utentik, a two-sided marketplace connecting users with fitness and wellness activities, I ran the full product lifecycle with no safety net: customer discovery, MVP definition, launch, and iteration — scaling to 1,550 registered users and 130 creators. That experience gave me the ownership mindset and execution discipline that formal PM roles reinforced.
I actively use AI tools — Claude, ChatGPT, and Emergent — as part of my daily workflow for prototyping, documentation, and product decision-making. I've been experimenting with vibe coding to go from idea to testable prototype faster, which has changed how I approach feasibility validation.
Certified CSPO and SAFe 6 Agilist. UX/UI design background enables tighter collaboration with engineering and clearer requirement definition. Comfortable working in remote-first, globally distributed teams. English C1. Based in Mexico City.
Experience
Work history, roles, and key accomplishments
RM
Current
Product Consultant
RE/MAX Metropoli
Sep 2024 - Present (1 year 9 months)
Served as an interim product consultant during a career transition, applying client discovery, needs analysis, and stakeholder negotiation to manage end-to-end processes while pursuing PM/PO opportunities.
ES
Product Owner
Elektra (Grupo Salinas)
Apr 2024 - Aug 2024 (4 months)
Defined a newly created Product Owner role by mapping 3 end-to-end journeys and establishing the first structured product requirements for external and internal users. Conducted user research and funnel analysis across 2 segments, translating findings into prioritized requirements and providing Figma UI designs and functional prototypes for engineering-ready delivery.
DC
Associate Product Manager
Direct Commerce
Jul 2022 - Apr 2024 (1 year 9 months)
Partnered with clients and prospects to translate accounts payable pain points into product demos and requirements, connecting business needs to software capabilities. Managed a 50+ user story backlog across 2 product lines, supported delivery with a cross-functional engineering team, and drove PRD creation, sprint planning, backlog refinement, and UAT while using Figma wireframes and high-fidelity prototypes to reduce handoff friction.
GS
Content Manager
Grupo Denker (ESD Product Solutions)
Dec 2020 - Feb 2022 (1 year 2 months)
Led cross-functional meetings to align marketing and product teams and develop roadmaps for product launches. Redesigned the social media communication strategy, increasing brand engagement by 10% and driving a 20% surge in website traffic within 3 months.
UT
Startup Founder / Product Manager
Utentik
Jun 2016 - Sep 2021 (5 years 3 months)
Owned the full product lifecycle for a two-sided marketplace, running customer discovery, defining problem hypotheses, and validating assumptions through competitor analysis and A/B testing. Scaled to 1,550 registered users and 130 creators with 1,000+ monthly visits, and reduced time-to-market on the second MVP by 40% versus the first while iterating MVPs for growth and acceptance into an incubat
Education
Degrees, certifications, and relevant coursework
Universidad Autónoma de Guadalajara
Bachelor in Graphic Design, Graphic Design
2007 - 2010
Grade: 9.8/10
Earned a Bachelor in Graphic Design from Universidad Autónoma de Guadalajara in 2010.
Availability
Looking for a job
Location
MexicoAuthorized to work in
Salary expectations
65k-90k USD
Social media
Job categories
Skills
CSPOSAFeClaudeFigmaVibecodingUser ResearchUser ExperienceUser Interface DesignJiraStakeholder ManagementScrumKanbanDesign ThinkingHuman Centered DesignRoadmappingBacklog ManagementProduct Feature PrioritizationA B TestingFunnel AnalysisChatGptEmergentMiroConfluenceTrelloSQLGoogle AnalyticsHotjarAdobe SuiteSpanishEnglish B2Gmail
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