Looking for a job

Asha Christina

@ashachristina

Message

Data Analyst at Philips analyzing a global after-sales app and building forecasting models for MAU and product KPIs.

India

Message

What I'm looking for

I’m open to remote global roles with APAC, EU, or US overlap.

At Philips, I analyze product performance for a global after-sales mobile app, looking for ways to improve engagement and retention. My work includes funnel and cohort analysis, feature evaluation, and A/B testing with product teams.

I’ve built executive dashboards in Power BI and Qlik Sense and automated reporting pipelines to enable self-serve analytics. I also build forecasting models for MAU and product KPIs, and AI agents for data analysis and outcomes.

At iProspect, I delivered analytics solutions for Axis Bank digital campaigns, including funnels, dashboards, and audience segmentation strategies. I also led website performance audits and implemented tracking frameworks and A/B testing strategies.

Earlier, I analyzed e-commerce and retail performance at Landmark Group, Tesco, and Target Corporation. My work included conversion and assortment analysis, product affinity models, and demand forecasting for retail inventory planning.

Experience

Work history, roles, and key accomplishments

Current

Data Analyst

Current

Philips

Nov 2020 - Present (6 years)

Analyzed product performance for a global after-sales mobile app, driving improvements in engagement and retention. Built executive dashboards and automated reporting pipelines to enable self-serve analytics.

Power BI Qlik Sense SQL A B Testing Funnel Analysis Cohort Analysis Forecasting AI Agents Data Storytelling

Senior Manager – Analytics

iProspect

May 2019 - Oct 2019 (5 months)

Delivered analytics solutions for Axis Bank digital campaigns, designing funnels, dashboards, and audience segmentation strategies. Led website performance audits and implemented data tracking frameworks.

Digital Analytics Funnel Analysis Dashboarding Audience Segmentation A B Testing Data Tracking Campaign Optimization

Assistant Manager – Analytics

Landmark Group

Oct 2017 - Feb 2019 (1 year 4 months)

Analyzed user behaviour, traffic, and campaign performance using Google Analytics. Improved conversion funnel performance and reduced cart abandonment.

Google Analytics Conversion Rate Optimization Funnel Analysis Data Tracking Attribution ROI

Web Trading Analyst

Tesco

Feb 2015 - Feb 2017 (2 years)

Managed analytics for key e-commerce categories, conducting pricing, assortment, and promotion optimization analysis. Built forecasting models for campaigns and seasonal demand.

E commerce analytics Pricing Optimization Assortment Planning Forecasting Product Affinity consumer behavior

Senior Business Analyst

Target Corporation

Jun 2011 - Jan 2015 (3 years 7 months)

Led inventory planning and forecasting for 1700+ retail stores. Built regression-based models for demand forecasting and worked cross-functionally to reduce overstock.

Inventory Planning Demand Forecasting regression analysis Supply Chain Cross Functional Collaboration