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Vinicius Viana

@viniciusviana

Growth marketing leader at CL Digital who drove full-funnel strategy across paid media, CRO, SEO, and CRM.

At CL Digital, I led the company’s growth strategy in partnership with Spun Mídia Group, covering acquisition, conversion, and retention with a focus on reducing CAC and increasing LTV.

I managed paid media, SEO, and CRO, including A/B testing and landing page development. I also structured CRM operations with ActiveCampaign, connecting marketing and sales across the lead journey through to revenue.

At Plusdin, I led a six-person team focused on online media acquisition and Growth. I managed the monthly media budget and acquisition strategy, and worked with partners including Google, Facebook, TikTok, Taboola, Outbrain, and Verizon.

Earlier, I managed digital products and a website network at Virtual Performance, and worked on analytics projects and web performance strategies at Wunderman. My background combines a Computer Science degree with an MBA in Digital Marketing.

Experience

Work history, roles, and key accomplishments

Head of Growth Marketing and Partner

CL Digital

Apr 2022 - Aug 2026 (4 years 4 months)

Responsible for leading the company’s growth strategy, in partnership with Spun Mídia Group, driven by data and covering the entire marketing funnel (acquisition, conversion, and retention), with a strong focus on reducing CAC and increasing LTV.

Managed paid media channels (Google, Meta, TikTok, Kwai), as well as SEO and conversion rate optimization (CRO), including A/B testing and landing page

Head of Growth Marketing

Plusdin

Jan 2021 - Mar 2022 (1 year 2 months)

I led a team of 6 people in the area of online media acquisition and Growth. Taking care of monthly media budget, acquisition strategy, Growth, A/B Testing, media presentations, marketing funnels, interfacing with partners like Google (Ads, Analytics, DV360, Google Admanager), Facebook, Tiktok, Taboola, Outbrain, Verizon and Programmatic Media (DSP and SSP). In addition to interfacing with other s

Web Analytics Analyst Sr.

Wunderman

Mar 2014 - Jan 2016 (1 year 10 months)

Managing digital analytics projects using Google Analytics,Google Tag Manager, Webtrends and Media Mind. Supporting web performance strategies using Google Adwords Google DBM (actual DV360), Adwords API, Bing Ads, Dataxu, RightMedia, Criteo and MediaMind.

Working with A/B tests, multivariable tests and usability using tools like Optimize.ly and Google Analytics Content Experiments.

Front-end / Web Analytics Analyst

Wunderman

Apr 2013 - Feb 2014 (10 months)

Working with implementation of web analytics tools such as Google Analytics, Webtrends and KPI's definitions of Portals and E-commerces

Webmaster

ViniciusViana.com

Sep 2006 - Mar 2013 (6 years 6 months)

- Actually, I manage, create and optimize (SEO, Web Development, Social Media and PPC) many sites. Managing a website network with 100k of pageviews per day.