Vilius Lasaitis

Runs CRO and experimentation programs for ecommerce businesses as an independent consultant, covering the full experimentation cycle from research to analysis.

Owned the company's full CRO program end-to-end, generating €1.6M in incremental GMV in one quarter and lifting conversion by 30% in the strongest market. Collaborated cross-functionally and expanded into data analysis using Looker and statistical modelling.

Led CRO strategy for Telia Lithuania's digital channels, owning the A/B testing program and conversion funnel optimisation across web and mobile.

Ran conversion optimisation experiments for health and wellness digital products, focusing on funnel analysis and landing page testing.

Managed IT projects at Lithuanian Railways, overseeing project planning and delivery.

Managed e-commerce operations and business development for Epik.lt.

Managed the CfMD Self-Test certification service, overseeing process improvement, client communication, and cross-functional delivery.

Architected and managed a full-funnel digital marketing strategy that achieved a 5400% Return on Ad Spend (ROAS) by aligning paid Google AdWords traffic with a high-converting landing page experience.

Analyzed websites and marketing data for major Lithuanian companies, supporting SEO and AdWords efforts.

Bachelor of Business Administration and Analytics from ISM University of Management and Economics, with a focus on Business and Commerce.

Additional education in Business and Investment from Finansinio savarankiškumo mokykla (FSM).