Open to opportunities

Valentyna Berdina

@valentynaberdina

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Marketing & Operations Specialist | Project Coordination | Employer Branding | Business Development

Lithuania

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What I'm looking for

I’m open to exciting remote opportunities and meaningful projects where I can build brands people love, improve customer journeys, and use data-driven marketing strategy to deliver sustainable growth.

I am a business, marketing, and operations professional with over 7 years of experience driving business growth through strategic marketing, business development, project coordination, and customer experience.

Throughout my career, I have developed marketing strategies, managed digital campaigns, improved customer journeys, coordinated cross-functional projects, and built strong relationships with clients and partners.

More recently, I expanded my expertise into recruitment and operations, gaining valuable experience in talent acquisition, employer branding, stakeholder communication, and process optimization.

I enjoy solving business challenges, improving processes, and creating strategies that deliver measurable results. I am open to remote opportunities in Marketing, Employer Branding, Project Coordination, Business Development, Customer Experience, Marketing Operations, and related roles.

Experience

Work history, roles, and key accomplishments

Marketing Manager (Recruiting)

Mabrocona

Mar 2023 - Dec 2025 (2 years 9 months)

Developed and executed marketing strategies to attract candidates and strengthen employer brand. Launched multi-channel campaigns, built recruitment funnels with automated candidate communication, and optimized budgets using channel performance analytics.

Employer Branding Recruitment Marketing Email Marketing CRM Marketing Automation Content & Copywriting Partnerships

Director of Business Development

Lantrace

Jan 2018 - Jan 2023 (5 years)

Led a team of up to 25 across sales, marketing, customer service, and development while driving B2B/B2C growth. Developed marketing strategy that increased the customer base by 20% annually and improved customer loyalty through journey optimization, service standards, and KPIs.

Business Development Team Leadership Go To Market Strategy Customer Experience Loyalty Programs KPI Management

Digital Marketer

Parakeet Film

Jan 2017 - Jan 2018 (1 year)

Promoted new film releases in the Ukrainian market by launching advertising campaigns across Google Ads, YouTube, and social media. Coordinated with designers and agencies to produce briefs and promo materials, and negotiated ad placements with major online platforms.

Digital Marketing Google Ads YouTube Advertising Social Media Ads Campaign Planning Creative Briefs Content Promotion

Content Manager

Mediasapiens GmbH

Jan 2015 - Jan 2016 (1 year)

Managed content for Stylevisit, an online booking system, creating unique content and product descriptions. Developed content strategy for blog and social media to support product growth and audience engagement.

Content Strategy Content Management Product Descriptions Blog Social Media Content SEO Copywriting Brand Consistency Content

Journalist & Content Manager

Public Dialogue LLC

Jan 2010 - Jan 2014 (4 years)

Organized press conferences and media events, writing articles and press releases and conducting interviews. Managed websites and online communities, monitored media, and analyzed information trends.

Journalism Interviewing Event Coordination Website Management Community Management Media Monitoring Content Editing

Marketing Specialist

Dis Nails

Jan 2017 - Present (9 years 5 months)

Built digital strategy and brand positioning for the business. Improved website SEO, created corporate materials, and organized participation in international exhibitions.

Digital Strategy Positioning SEO Website Optimization exhibition planning Copywriting