Open to opportunities

Srivathsa Urs

@srivathsaurs

Message

I lead end-to-end email, SMS, and ad campaign operations for global stakeholders.

India

Message

What I'm looking for

I'm looking to lead campaign operations and marketing automation work where I can improve delivery quality, streamline processes, collaborate with global teams, and translate business requirements into compliant, high-impact campaigns.

At Publicis Groupe (Epsilon), I lead end-to-end email and SMS campaign execution, from requirement gathering and segmentation through QA, testing, deployment, reporting, and issue resolution. I maintain 100% QA accuracy, CAN-SPAM compliance, and approximately 99% SLA adherence while partnering with global stakeholders, engineering, product, and business teams.

I've also delivered email marketing and project execution at Shaw Academy and Theorem Inc, using segmentation, A/B testing, remarketing, KPI reporting, and team coordination to improve campaign performance. I bring 15+ years across campaign management, marketing automation, ad operations, quality assurance, documentation, and process improvement.

Experience

Work history, roles, and key accomplishments

Lead, Campaign Analyst

Publicis Groupe (Epsilon)

Aug 2016 - Apr 2026 (9 years 8 months)

Managed end-to-end campaign execution across email and SMS, including requirement gathering, asset validation, segmentation, QA, testing, and deployment. Maintained high delivery quality with 100% QA accuracy, CAN-SPAM compliance, and approximately 99% SLA adherence.