At RTB House, I handle performance and technical setup for mobile gaming retargeting and re-engagement campaigns. I use ROAS, retention, and LTV analysis to guide campaign optimization across a portfolio of 10+ accounts.
I developed Python and GraphQL scripts that pull publisher, SSP, and creative performance data daily, replacing custom reporting requests that took about a week with a process of about five minutes. I also configure tracking and validate attribution, mapping mobile postback events with JavaScript and working with AppsFlyer, Adjust, and Singular.
At Plarium, I handled technical tickets involving attribution, APIs, and marketing integrations, and used SQL to investigate data discrepancies. Earlier, at Wix, I designed the structure for a catalogue of 1,000+ known Editor issues and solutions used by agents in live chats.
