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Patrick Corsi

@patrickcorsi

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I build GA4, GTM, BigQuery, and Tableau measurement solutions that improve marketing performance.

Poland

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At Cognizant, I manage GA4 reporting and analysis for 60+ digital marketing campaigns, turning complex data into actionable insights. I build tracking frameworks for offline conversions, enhanced conversions, e-commerce measurement, and Google Ads optimization.

I've supported 100+ clients across GA4, Google Ads, consent mode, cross-domain tracking, and CMS platforms including WordPress, Shopify, Magento, PrestaShop, and Wix. I use GTM, JavaScript, SQL, BigQuery, and Tableau to improve data collection, dashboards, and marketing measurement.

Experience

Work history, roles, and key accomplishments

Current

Web Analyst/Onboarding Specialist

Current

Cognizant

Feb 2025 - Present (1 year 7 months)

Managed end-to-end GA4 reporting and data analysis across 60+ digital marketing campaigns, translating complex datasets into actionable insights. Implemented robust tracking frameworks including Google Ads Offline Conversion Tracking, Enhanced Conversions, and complex E-commerce tracking.

GA4 Google Tag Manager Google Ads BigQuery SQL Tableau JavaScript Datalayer Enhanced ECommerce Tracking SEM Campaign Tracking Budget allocation Keyword Optimization Dashboard Development

Web Analyst

Scandiweb

Jan 2023 - Apr 2023 (3 months)

Implemented Google Ads conversion tracking and Enhanced Conversions across 30+ e-commerce websites using JavaScript and Google Tag Manager. Configured Universal Analytics and Google Analytics 4 properties, including E-commerce events, and analyzed data to optimize website performance and marketing effectiveness.

Google Ads Google Tag Manager JavaScript Universal Analytics Google Analytics 4 Enhanced ECommerce Tracking Data Analysis Facebook Ads

Web Analyst/Technical Solutions Representative

Regalix

Oct 2021 - Dec 2022 (1 year 2 months)

Supported 100+ clients with Google Analytics 4, Universal Analytics, Google Ads, Dynamic Remarketing, Consent Mode, and Cross-Domain Tracking implementations while maintaining a 90% first-contact resolution rate. Managed a workload of 7 calls per day and communicated in Spanish with clients from Spain and Latin America.