Victoria De la Cruz

- Built and grew a following of 150,000+ across Instagram and TikTok
- Serve as Creative Director, overseeing all content strategy and brand direction
- Partnered with 100+ national and international brands to create original campaigns
- Analyze campaign and content performance, developing data-driven recommendations to boost engagement
- Collaborate directly with brands to understand their goals

- Partnered with the founder to conceive and execute social media campaigns and product launches
- Led creative direction for photo and video content across Instagram and Facebook
- Managed day-to-day social media presence and brand voice
- Planned and ran paid social campaigns (Instagram & Facebook Ads) to support launches and growth
- Owned the creative pipeline from concept to execution

- Founded and built an independent sunglass brand from concept to launch
- Led product development, marketing, and creative direction
- Managed all social media channels and ran influencer marketing campaigns, from outreach to partnership execution
- Negotiated with wholesale providers for product sourcing and distribution
- Managed Instagram and Facebook ads and the brand website (WooCommerce)

- Founded and built the agency's digital marketing department from the ground up
- Led a team of up to 12, delivering digital marketing content for 40+ clients
- Oversaw account management and served as primary client-facing contact
- Managed projects end-to-end, ensuring on-time delivery across all accounts
- Led creative direction across client campaigns

- Managed a portfolio of 10+ clients nationwide, serving as their primary point of contact and building long-term relationships
- Applied project management best practices to plan, track, and deliver projects on time and within budget
- Coordinated with internal teams (creative, production, marketing) to ensure smooth execution across all client accounts
- Oversaw digital projects, events, and v

- Coordinated design and software projects using Agile project management methodology
- Managed projects with tools including Asana, Teamwork, and Kanban boards
- Supervised 100+ projects from initiation to delivery, prioritizing needs and delegating tasks
- Led client and internal team presentations outlining project scope, progress, and results
- Collaborated with major clients, including a proj

Merit Mile is a full-service, award-winning advertising agency focused on helping global brands realize and sustain business growth. Established in 2007, Merit Mile is headquartered in Boca Raton, FL, and maintains remote teams and clients in Atlanta, GA and Seattle, WA. Merit Mile works with a variety of companies—start-ups to Fortune 500—in consumer and B2B industries on business-building progra

De La Cruz has been a member of iPulse, iPulse is Lynn University's award-winning student-run publication that provides timely reporting on matters relating to the Lynn community and serves as a forum for student discussion and interest. She has been writing weekly articles about current events, news and coverage of campus events. She has also had her own column in which she gave fashion and beaut

Assisted Director of Marketing and VP of Marketing with the writing of press releases and other PR material.

Olympusat, a division of Olympusat Holdings is one of the largest independent media companies specializing in ownership, distribution, production and technical services. Through its premium Spanish-language offering, Olympusat engages more than 8 million viewers per day.

Assisted with editorial projects and provide support to the Market Research Director. De La Cruz also write articles, blog entries and actively participated in newsletter creation and publication.

The Bold Mind Group, Inc., is a corporate advisory firm which focuses on creating “catapult actions” that make a meaningful difference in their client’s entire ecosystem; its leaders, staff, partners, p

Assisted Culture & Language professor in the development of a three-week course.

Lynn University is an American private university in Boca Raton, Florida. It was founded in 1962. Its students come from all over the USA and approximately 80 other nations: 24% of students have citizenship in countries outside the United States. The university is accredited by the Commission on Colleges of the South

In charge of writing weekly articles for publication, creating layouts for the publication, and copy editing the paper daily.

iPulse is Lynn University's award winning student run publication. It provides timely reporting on matters relating to the Lynn community and serve as a forum for student discussion and interest.

As a student ambassador, De La Cruz worked in the Office of Admission doing a wide variety of tasks including leading tours, assisting open houses and connecting with prospective students in order help them feel more comfortable with their transition to Lynn University.

• Wrote articles for the publication
• Updated staff, social media, and all basic information
• Published all articles from the daily paper on website

During the 2012 Final Presidential Debate between President Barack Obama and Mitt Romney, De La Cruz received credentials from the Secret Service to work at the media filing center. In this occasion, De La Cruz had the opportunity of interacting with worldwide media channels and provide supplies for representatives. She also made and distributed copies of the debate transcriptions to press corps.

- Organized, scheduled and planned events for new student orientation
- Assisted new students with their academic, social and personal transition

Lynn University is an American private university in Boca Raton, Florida. It was founded in 1962. Its students come from all over the USA and approximately 80 other nations: 24% of students have citizenship in countries outside the United States. The un

Completed a 3-month intensive program combining academic learning with industry experience in fashion, fashion media, and luxury lifestyle
Developed advanced skills in visual content creation, digital art direction, and creative strategy
Trained directly under industry leaders to strengthen innovation and professional-level creative execution

Pursuing an Advertising and Public Relations major with a minor in Multimedia Journalism.

Pursuing an Advertising and Public Relations major with a minor in Multimedia Journalism.

Study Abroad Program at Florence, Italy.

Study Abroad Program at Florence, Italy