Open to opportunities

Lauren Toland

@laurentoland

Message

I build organic and paid social strategies for consumer and wellness brands.

Puerto Rico

Message

What I'm looking for

I'm looking to lead organic and paid social strategy, translate performance data into stronger content, and build engaging campaigns for consumer, wellness, or lifestyle brands.

At Dapper Goat Social Media, I lead organic and paid social strategy for five consumer and wellness brands across Instagram, Facebook, TikTok, and YouTube. I turn audience insights and performance data into content strategies that strengthen engagement, grow brand presence, and support business goals.

I manage social work end to end—from channel strategy, content calendars, copywriting, creative briefs, publishing, and community management to Meta paid campaigns, product launches, seasonal initiatives, and influencer partnerships. I also present monthly performance reporting and practical recommendations that improve future campaigns.

Previously, I led marketing for a 20-location Orangetheory Fitness franchise and supported the launch of 4–5 new studios through localized campaigns, partnerships, and grand openings. My background also includes paid social strategy, client account management, and public relations for consumer and lifestyle brands.

Experience

Work history, roles, and key accomplishments

Current

Senior Social Media Strategist

Current

Dapper Goat Social Media

Mar 2019 - Present (7 years 5 months)

Lead organic and paid social media strategy for a portfolio of five consumer and wellness brands, managing social presence across Instagram, Facebook, TikTok and YouTube. Develop channel strategies, content calendars and campaign plans based on brand goals, audience insights, platform trends and social performance data.