Yaryanna Rachelle
@yaryannarachelle
Marketing & brand strategist driving measurable growth across consumer and digital channels.
Puerto RicoWhat I'm looking for
I am a marketing and brand strategist with experience growing brands across healthcare, FMCG, energy, hospitality, and automotive sectors. I’ve led campaigns for global and regional clients—blending consumer insights, creative storytelling, and digital performance to drive measurable growth and hundreds of new customers monthly.
I thrive in cross-functional leadership, aligning teams across media, content, and sales to build brands that connect and last. I introduced data-driven workflows and integrated strategies that increased reach and lead generation, elevated brand positioning, and improved campaign efficiency and ROI.
Experience
Work history, roles, and key accomplishments
Digital Growth Specialist
Astrawatt Solar
Jan 2025 - Present (9 months)
Drove integrated paid media, content, and creative strategy generating 450+ qualified leads monthly and elevating brand positioning in Puerto Rico through consumer education and digital storytelling.
Content Supervisor
Arco Publicidad
Jan 2023 - Jan 2025 (2 years)
Supervised brand campaigns for FMCG and healthcare clients, directed creative teams to boost efficiency by 30% and produced branded content that lifted organic impressions by 25%.
Business Performance Developer
DDB Latina PR
Jan 2022 - Jan 2023 (1 year)
Boosted T-Mobile engagement by 25% through integrated campaigns, led content strategy to grow brand visibility 35% in six months, and built influencer programs that increased organic reach by 50%.
Social Media Executive
Say Agency
Jan 2019 - Jan 2023 (4 years)
Managed social media for multiple brands from 2019–2023, driving 40% follower growth and producing content that increased organic impressions by 25%.
Education
Degrees, certifications, and relevant coursework
UCUniversidad del Sagrado Corazón
Bachelor of Arts, Communications
2014 - 2018
Completed a B.A. in Communications with a minor in Advertising & Psychology, focusing on media, brand communications, and creative strategy.
Tech stack
Software and tools used professionally
Availability
Location
Puerto RicoAuthorized to work in
Job categories
Skills
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