Open to opportunities

Vicky Zuo

@vickyzuo

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E-commerce and brand growth manager skilled in Amazon operations and digital marketing.

United States

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What I'm looking for

I seek a role where I can lead e-commerce growth and product launches, using analytics-driven marketing and cross-functional collaboration to scale brands and improve conversion and revenue.

I am an e-commerce and brand growth manager with hands-on experience managing Amazon Seller Central operations, building Shopify storefronts, and running paid acquisition campaigns. I have supported product launches, coordinated cross-functional teams for inventory and merchandising readiness, and used Excel, Python, and SQL to produce actionable analytics that informed assortment and pricing decisions.

My background spans start-up brand development, pro bono product strategy, and corporate internships where I conducted tax processing and financial research. I combine strategic frameworks (SWOT, Porter's Five Forces, 4P) with practical skills in Amazon Ads, Meta Ads, and storefront architecture to drive early-stage market expansion and measurable sales growth.

Experience

Work history, roles, and key accomplishments

Current

Amazon Account Manager

Current

SFM Commerce, Inc.

Dec 2025 - Present (2 months)

Managed day-to-day Amazon Seller Central operations, coordinating product launches and optimizing listings to improve sales, traffic, and conversion metrics using data-driven merchandising strategies.

Amazon Seller Central CTR CVR Sumifs Merchandising Inventory Planning Data Analysis

Current

Business Development Manager

Current

Delishous, Inc.

Jan 2025 - Present (1 year 1 month)

Supported launch and U.S. market expansion of a herbal kombucha brand by leading channel planning, pricing alignment, Shopify storefront buildout, and performance marketing to drive early customer acquisition.

Business Development Shopify Pricing Strategy Merchandising Market Research

Pro bono Consultant

Aceone Spirits, Inc.

Jun 2023 - Apr 2024 (10 months)

Provided strategic consulting for a vodka brand, conducting SWOT, Porter’s Five Forces and 4P analyses and surveying 150 customers to inform pricing, packaging, and marketing recommendations.

Market Research SWOT Porter’S Five Forces Survey Design Pricing Strategy Strategic Consulting

Tax Intern

KPMG Delivery Center

May 2021 - Jul 2021 (2 months)

Processed calculations for 50 individual Hong Kong SAR tax returns and collaborated with tax experts to support tax filing processes and compliance tasks.

Tax Preparation Data Processing & Compliance Collaboration Attention To Detail Excel

Part Time Assistant

Morgan Stanley

Jul 2020 - Aug 2020 (1 month)

Analyzed decade-long market data using Python to produce insights and authored a 22-page research report on Tesla’s financial performance and industry outlook.