Vesa Sivonen
@vesasivonen
I build full-funnel B2B growth engines through HubSpot, automation, paid media, SEO, and analytics.
What I'm looking for
At Loihde, I lead end-to-end growth and digital marketing across paid media, websites, CRM, automation, SEO/GEO/SEM, and analytics. I helped consolidate multiple companies and digital properties under one brand while improving digital performance, HubSpot usage, sales enablement, and AI-assisted workflows.
I improved average Google Search Console position by more than 14 places through AI-assisted SEO and website optimization. I build HubSpot dashboards, lead-scoring models, lifecycle workflows, custom properties, and n8n automations that help sales prioritize leads, reduce manual work, and act on the right signals.
Previously at Fondia, I owned digital marketing strategy and execution across web, content, lifecycle marketing, campaigns, social media, and employer branding. At Helsingin Pantti, I ran end-to-end marketing across three brands, from budgeting and media buying to multi-channel campaigns, websites, and brand development.
I enjoy turning customer insight, performance data, and business goals into campaigns, systems, and workflows that drive measurable growth. I’m known for owning initiatives end-to-end, moving fast without losing quality, and making marketing performance visible and easier to scale.
Experience
Work history, roles, and key accomplishments
Growth marketing | Digital marketing | Paid media | HubSpot | Sales enablement | AI automation | n8n | SEO/GEO/SEM | Analytics
I lead end-to-end growth and digital marketing across paid media, websites, CRM, automation, SEO/GEO/SEM and analytics. My work combines hands-on execution with building scalable marketing and sales enablement systems that improve performance, lead handling, visibility an
Digital marketing strategy, brand, web, SEO, lifecycle marketing, employer branding
I owned the marketing strategy and execution across digital channels, website development, content, and lifecycle marketing. I worked closely with internal stakeholders to align marketing priorities with business goals, and continuously improved performance through a data-driven approach.
Key focus areas and impa
End-to-end marketing ownership, multi-channel advertising, brand building, budgeting, web and social
As the sole marketing specialist, I owned marketing end-to-end across three brands. My scope covered planning and budgeting, media strategy and buying, campaign execution, brand development, and continuous improvement of digital channels.
Key focus areas and impact:
• Owned marketing planning, bu
Wide range of marketing and communications tasks. Managing and updating company website, working with marketing materials, social media and staff magazine, development day arrangements, customer service, developing a new reservation system, recruitment ad management, developing a "Senate sells" website, creating new communications guidelines and updating CRM registry
Translating and working with marketing materials, managing and updating company website and social media, customer service, marketing planning, sales support and a wide range of assistant tasks.
Warehouse employee, receiving, collecting, packaging, updating database, driving a forklift and working as a shift manager
Education
Degrees, certifications, and relevant coursework
TalTech – Tallinn University of Technology
Master's degree International Business Administration / MBA, International Business administration
2014 - 2016
TalTech – Tallinn University of Technology
Master of Business Administration, International Business Administration
2014 - 2016
Pursued a Master's degree in International Business Administration, focusing on global business strategies and management.
Mikkeli University of Applied Sciences
Bachelor of Business Administration / BBA , Marketing
2007 - 2010
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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