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Vesa SivonenVS
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Vesa Sivonen

@vesasivonen

I build full-funnel B2B growth engines through HubSpot, automation, paid media, SEO, and analytics.

Finland
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What I'm looking for

I’m looking to build scalable, sales-aligned growth engines where paid, organic, CRM, automation, web, and analytics connect to measurable business outcomes. I value hands-on ownership, data-driven improvement, close collaboration with sales and leadership, and practical AI-enabled workflows.

At Loihde, I lead end-to-end growth and digital marketing across paid media, websites, CRM, automation, SEO/GEO/SEM, and analytics. I helped consolidate multiple companies and digital properties under one brand while improving digital performance, HubSpot usage, sales enablement, and AI-assisted workflows.

I improved average Google Search Console position by more than 14 places through AI-assisted SEO and website optimization. I build HubSpot dashboards, lead-scoring models, lifecycle workflows, custom properties, and n8n automations that help sales prioritize leads, reduce manual work, and act on the right signals.

Previously at Fondia, I owned digital marketing strategy and execution across web, content, lifecycle marketing, campaigns, social media, and employer branding. At Helsingin Pantti, I ran end-to-end marketing across three brands, from budgeting and media buying to multi-channel campaigns, websites, and brand development.

I enjoy turning customer insight, performance data, and business goals into campaigns, systems, and workflows that drive measurable growth. I’m known for owning initiatives end-to-end, moving fast without losing quality, and making marketing performance visible and easier to scale.

Experience

Work history, roles, and key accomplishments

Senaatti-kiinteistöt logoSE

Marketing- and communications trainee

Jun 2015 - Aug 2015 (2 months)

Wide range of marketing and communications tasks. Managing and updating company website, working with marketing materials, social media and staff magazine, development day arrangements, customer service, developing a new reservation system, recruitment ad management, developing a "Senate sells" website, creating new communications guidelines and updating CRM registry

HUB logistics Finland Oy logoHO

Warehouse Worker

Mar 2006 - Oct 2012 (6 years 7 months)

Warehouse employee, receiving, collecting, packaging, updating database, driving a forklift and working as a shift manager

Education

Degrees, certifications, and relevant coursework

TT

TalTech – Tallinn University of Technology

Master's degree International Business Administration / MBA, International Business administration

2014 - 2016

TalTech – Tallinn University of Technology logoTT

TalTech – Tallinn University of Technology

Master of Business Administration, International Business Administration

2014 - 2016

Pursued a Master's degree in International Business Administration, focusing on global business strategies and management.

MS

Mikkeli University of Applied Sciences

Bachelor of Business Administration / BBA , Marketing

2007 - 2010

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