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Veronika Skobeleva

@veronika_skobeleva

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Internal Communications and HR-brand Manager

Russian Federation

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Internal and corporate communications professional with almost 9 years of experience across banking, retail and employer branding. Experienced in developing and delivering end-to-end communications projects, from strategy, concepts and content planning to production, launch and performance evaluation. Background includes corporate media, employer brand communications, events, video projects and cross-functional collaboration. Experienced in communicating with large, geographically distributed employee audiences and working with senior management, designers, external suppliers and IT teams.

Experience

Work history, roles, and key accomplishments

Current

Project Director, Internal Communications Centre

Current

Gazprombank

May 2022 - Present (4 years 6 months)

Leads internal communications, writing and editing over 300 materials annually and managing the corporate portal. Monitors engagement metrics and delivers special employee projects and events.

Internal Communications Corporate Communications Content Strategy Media Planning Intranet Management Employer Branding Copywriting Editing Video Production Event Management Communications Analytics eNPS Improvement Employee Engagement Project Management Supplier Management

Internal Communications Specialist

M.Video–Eldorado

Jun 2021 - Mar 2022 (9 months)

Created and edited communications materials for head office and store managers, reaching over 8,000 employees. Managed the corporate portal and contributed to the internal communications strategy.

Internal Communications Content Creation Corporate Portal Management Communications Strategy Team Leadership Event Management

Senior Internet Marketing Specialist

Changellenge

Sep 2018 - Jun 2021 (2 years 9 months)

Wrote and edited advertising copy and email campaigns, managed external PR and media relations, and developed partnership projects. Managed social media accounts for the agency and clients.

Copywriting Editing Email Marketing PR Media Relations Social Media Management Partnership Development Digital Marketing