Mila Tsubiks

• Establish UX writing practices from scratch for product teams.
• Create content for user journeys (onboarding, key transactions), promotional stories, and Help Center articles.
• Develop editorial infrastructure: onboarding guides, product terminology dictionaries.
• Author collaboration guides for designers and PMs to speed up project delivery.
• Implement copy changes directly via admin panel,

• Created and edited copy for major Yandex services (global audience).
• Produced content for email campaigns, landing pages, push notifications, blog articles, in-app stories.
• Authored educational materials for mass online courses (Toloka on Coursera), reaching hundreds of thousands of learners.
• Served as primary editor for internal company blog, collaborating with dozens of employees.
• Esta

• Led content strategy for the university's digital presence.
• Launched a weekly news digest from scratch, growing subscribers to 3,000+ in a month.
• Initiated UX/UI research that led to a major website restructuring.
• Result: Doubled website traffic in 2020.

• Managed full spectrum of marketing content and social media (Instagram, VK).
• Developed offline event formats that became a consistent source of new customers.
• Forged partnerships with 20+ local and international brands.
• Result: Increased social media following by 50% year-over-year.

• Prepared press materials (releases, comments, articles, interviews) for international forums.
• Organized press events with government and business representatives.
• Managed relationships with information partners and invited authors.
• Result: Increased media coverage by 60% in 2017; secured regular column for General Director in leading business daily.

• Twice assisted DR's correspondent in covering parliamentary and presidential elections in Russia (2012, 2016).
• Conducted interviews and meetings with political activists, representatives of political parties, student activists, and political scientists.
• Secured and conducted an interview with a prominent Russian artist-activist.

• Assisted, oriented, and instructed over 500+ journalists from 20+ countries at the Main Media Center.
• Coordinated technical and logistical support, managed media accreditation and give-outs.
• Recognition: Media Center's work was highly appreciated by the President of the Russian Hockey Federation.

• Covered key economic sectors (retail, construction, banking, defense, state policy) for a leading international news agency.
• Cultivated a network of high-level sources in corporations and government.
• Researched, wrote, and edited news materials under 24/7 deadlines.
• Achievement: Exclusive interview republished in corporate edition of a major Russian company.

• Covered major U.S. political and social events, including Occupy Wall Street.
• Produced 15 multimedia news reports (text, photo, video) under U.S. journalistic standards.

• Researched, wrote, and fact-checked articles for English-language newspaper.
• Achievement: One article republished in The Moscow Times.