Fátima Estévez
@ftimaestvez
Senior Brand & Marketing Strategist with 9+ years scaling international brands across Europe and LATAM.
SpainWhat I'm looking for
I’m a Senior Brand & Marketing Strategist with 9+ years of international experience building and scaling brands across Europe and LATAM. I bring discipline, adaptability, and teamwork from my figure skating background into how I lead strategy and execution—always focused on measurable outcomes.
In my current role as a Senior Marketing Manager at ACE Education Group, I lead strategic marketing planning and manage brand budgets across the ACE Education portfolio. I own brand positioning, social strategy, and content development, and I design full-funnel campaigns to drive awareness, engagement, and lead generation.
Previously, I conceptualized and executed integrated marketing campaigns across digital and live-event channels, including global event coverage. I’ve also grown digital communities (30% within the first year), led omnichannel strategies for e-commerce brands, and managed influencer campaigns across LATAM—backed by data-driven optimization and strong cross-functional collaboration.
Experience
Work history, roles, and key accomplishments
Senior Marketing Manager at European Sport Business School.
Senior Marketing Manager at ACE Education.
Senior Marketing Manager
ACE Education Group
Jan 2024 - Present (2 years 7 months)
Leads strategic marketing planning and manages budgets across brands within the ACE Education portfolio. Owns brand positioning and runs full-funnel, omnichannel campaigns to drive awareness, engagement, and lead generation.
Marketing Manager at European Sport Business School.
Marketing Manager Spain at ACE Education.
Marketing and Content Manager at World Football Summit.
Marketing & Content Manager
World Football Summit
Jan 2022 - Jan 2024 (2 years)
Conceptualized and executed integrated marketing campaigns across digital and live-event channels. Drove community growth through data-driven content optimization and targeted campaigns, including support for live global event coverage.
Social Media Strategist (Consultant) at CONDOR MΞDIA.
Social Media Content Specialist
Padel Style
Oct 2020 - Mar 2022 (1 year 5 months)
Social media and content role at Padel Style.
Worked as Social Media Specialist & Content Creator at Padel Style.
Marketing Manager
Sports Style Network
Jan 2020 - Jan 2022 (2 years)
Managed marketing and brand positioning for four e-commerce sports brands, coordinating omnichannel strategy across digital, social, and retail platforms. Oversaw content planning and execution aligned with product launches and seasonal retail cycles to improve traffic and conversion.
International Marketing Specialist at KITAZATO.
Account Executive & Digital Designer
Kitazato-Dibimed
Jan 2018 - Jan 2019 (1 year)
Oversaw global brand communication across 50+ annual events and workshops, ensuring consistent positioning across international markets. Coordinated cross-functional teams to deliver cohesive brand presence across physical and digital touchpoints and tracked campaign performance to optimize annual activation planning.
Account Executive at Clinmoo.
Account Executive Intern at Clinmoo.
Associate Account Executive at Edelman, supporting community and social media marketing initiatives and client relationships.
Digital Designer at Edelman.
Led digital content strategy for 20+ international clients, aligning messaging with brand positioning and regional consumer insights. Managed Hewlett Packard LATAM social channels and executed influencer campaigns, analyzing performance data to refine content strategy and maximize ROI.
Education
Degrees, certifications, and relevant coursework
EUNCET Business School
Master's in Marketing, Marketing
2017 - 2018
Completed a Master's in Marketing at EUNCET Business School, focusing on marketing management and brand presence across physical and digital touchpoints.
EUNCET
Master's degree, Marketing Management and Strategic Communication
2017 - 2018
CENTRO
Bachelor of Marketing and Advertising, Marketing
2012 - 2016
Completed a Bachelor of Marketing and Advertising.
CENTRO diseño | cine | televisión
Bachelor's Degree, Marketing & Advertising
2012 - 2016
Availability
Location
SpainAuthorized to work in
Job categories
Skills
Interested in hiring Fátima?
You can contact Fátima and 90k+ other talented remote workers on Himalayas.
Message FátimaGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
