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Veronica Roland

@veronicaroland

I optimize advertising campaigns and turn complex data into revenue-driving business recommendations.

United States
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What I'm looking for

I'm looking for a fast-paced role where I can use data analysis, campaign optimization, and cross-functional collaboration to improve business outcomes and customer experiences.

At Liquid Mind Media, I manage Amazon advertising for 50+ authors across 200+ campaign suites, transitioning campaigns from AMG to Amazon DSP while reducing monthly wasteful spending by $3,000. I clean campaign data, optimize CPC, CPP, and ROAS, and use Claude to streamline targeting and expand author reach.

I've also improved operations and customer experiences at Occipital, Glowforge, Centura Health, and Intermountain Health through ticket-trend analysis, payment reconciliation, reporting accuracy, process improvements, and cross-functional coordination. My technical foundation includes full-stack development training in Python, JavaScript, and C#.

Experience

Work history, roles, and key accomplishments

IH

Patient Access Scheduler

Intermountain Health

Dec 2024 - Nov 2025 (11 months)

Scheduled and pre-registered patients for appointments, coordinated with teams to support patient needs, identified template issues, and handled high-volume phone calls as a remote worker.

CH

Patient Account Representative II

Centura Health

Jun 2014 - Nov 2020 (6 years 5 months)

Investigated and reclaimed $500k+ monthly from misappropriated payments, managed monthly closing accruals of $10M, analyzed invoices, and coordinated with departments to resolve payment discrepancies.

Education

Degrees, certifications, and relevant coursework

Colorado Technical University logoCU

Colorado Technical University

Bootcamp, Software Development

2024 - 2024

Completed a full stack software development bootcamp focused on Python, JavaScript, and C#.

University of Colorado Boulder logoUB

University of Colorado Boulder

Bachelor of Arts, Molecular, Cellular, Developmental Biology

Bachelor of Arts in Molecular, Cellular, Developmental Biology.

Tech stack

Software and tools used professionally

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