Vasundhara Chatterjee
@vasundharachatterjee
I build SEO-driven content strategies and communications that grow organic traffic and qualified leads.
IndiaWhat I'm looking for
I’m a results-driven digital content and communications strategist with 18 years of experience crafting SEO-optimized content across B2B tech, SaaS, and healthcare. I build and execute data-informed content strategies, keep brand voice consistent across platforms, and partner closely with design, product, and development teams to turn messaging into measurable outcomes.
In my recent roles, I’ve led multi-channel demand generation and content performance tracking—boosting brand visibility by 30% in the GCC region within six months, improving lead conversion by 20%, and driving 40% organic traffic growth in six months. I also coach teams on quality standards and SEO tactics, and I’ve been recognized with the 2019 Pathfinder Award for outstanding brand messaging and market positioning.
Experience
Work history, roles, and key accomplishments
Fractional Regional Marketing
SquareOne Technologies
Aug 2025 - Present (10 months)
Directed multi-channel digital content strategy across global and GCC markets, increasing brand visibility 30% in six months and improving lead conversion 20% through personalized, audience-aligned content. Coordinated with design and cross-functional teams and reported content/ROI performance to continuously optimize campaigns.
Independent Content Strategist
Self Employed
May 2023 - Jun 2024 (1 year 1 month)
Built content architectures and integrated content/communications for healthcare technology start-ups and SaaS consultancies, increasing lead generation by an average of 20% across three clients. Optimized marketing operations workflows and maintained content calendars to ensure timely delivery across channels.
Education
Degrees, certifications, and relevant coursework
Indus Business Academy
Master of Business Administration, Business Administration
2006 - 2008
Earned a Master of Business Administration (MBA) from Indus Business Academy in Bengaluru from 2006 to 2008.
Nagpur University
Master of Science, Biochemistry (Toxicology)
2002 - 2004
Completed an M.Sc. in Biochemistry (Toxicology) at Nagpur University from 2002 to 2004.
Nagpur University
Bachelor of Science, Biochemistry
1999 - 2002
Earned a B.Sc. in Biochemistry from Nagpur University from 1999 to 2002.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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