Swarna Mohanty

Manage end-to-end content requirements including website content, blogs, landing pages, newsletters, ad copies, and social media communication. Develop SEO-focused content strategies and long-form editorial to strengthen brand visibility and engagement.

Handled end-to-end content channels for the D2C vertical, streamlining social media execution and performing trend forecasting. Collaborated across teams to produce visual and auditory content for target audiences.

Led CRM and engagement content across pharmacy, doctor consultations, and digital therapeutics. Increased in-app CTR from 4.1% to 8.2% and push notification CTR from 0.30% to 0.50% by managing automated CRM workflows and healthcare-compliant content across user journeys.

Created content across platforms in collaboration with the marketing team to refine messaging and support brand goals. Contributed to social media content efforts to improve engagement and visibility.

Conducted in-depth research to create clear, accurate, and engaging content for advertising and email campaigns. Delivered copy aligned with brand voice and objectives to support brand awareness and conversion goals.

Conducted market research to build multi-channel marketing campaigns and improved social media reach. Improved conversion rates through insightful copywriting for advertisements, emails, and promotional materials while collaborating to meet sales objectives.

Developed client testimonials, case studies, PR content, and event communication materials aligned with brand positioning and marketing objectives. Collaborated with cross-functional stakeholders to deliver performance-driven content for campaigns and business development initiatives.

Currently pursuing a Master’s in Applied Psychology at Indira Gandhi National Open University.

Completed a Bachelor of History (Honours) at Bharati Women’s College, University of Delhi.