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Vasso Georgiou

@vassogeorgiou

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Results-oriented marketing professional specializing in B2B SaaS strategies.

Greece

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What I'm looking for

I am looking for a role that fosters creativity and strategic thinking, with opportunities for growth and collaboration.

I am a results-oriented marketing professional with a robust background in B2B SaaS, campaign marketing, and demand generation. I excel at developing and executing multi-channel strategies that drive top-of-funnel growth and enhance lead conversion rates. My passion lies in merging creative content with strategic media planning to deliver targeted, engaging messaging that resonates with audiences.

Throughout my career, I have successfully expanded market focus and collaborated with sales teams to devise tailored initiatives that support key accounts. My experience includes managing integrated marketing campaigns, designing educational nurturing sequences, and analyzing user journeys to refine programs. I take pride in my ability to drive high lead engagement and exceed lead generation targets while maintaining lead quality.

As a collaborative team player, I have worked cross-functionally to design lead generation initiatives and negotiate high-value partnerships that enhance brand credibility. I am committed to continuous learning and professional growth, always seeking opportunities to leverage my skills in innovative ways.

Experience

Work history, roles, and key accomplishments

Campaign Marketing Manager

Storyblok

Oct 2023 - Oct 2023 (0 months)

As Campaign Marketing Manager, I expanded market focus to new regions and collaborated with sales to support target accounts through tailored sponsorship initiatives. I managed media buying and lead nurturing to enhance demand generation.

Campaign Management Media Buying Account Based Marketing Data Analysis Cross Functional Collaboration Demand Generation Strategic Partnerships

Senior Demand Generation Manager

Storyblok

Aug 2022 - Sep 2023 (1 year 1 month)

In this role, I planned and executed integrated marketing campaigns across key regions, designed lead nurturing sequences, and managed media buying to drive brand awareness and increase leads.

Integrated Marketing Campaign Execution Media Buying Content Development Market Analysis Brand Awareness Cross Functional Collaboration

Freelance Content Writer

Self Employed

Oct 2021 - Dec 2022 (1 year 2 months)

As a Freelance Content Writer, I created engaging content for digital media and web channels, focusing on tone consistency and repurposing existing materials for various clients.

Content Writing Digital Media Creative Briefs Content Repurposing SEO Copywriting

Content Marketing Lead

Marketing Town Group

Apr 2020 - Oct 2021 (1 year 6 months)

Managed content marketing initiatives to increase brand awareness and engagement, refined audience segmentation, and collaborated cross-functionally to produce targeted content assets.

Content Marketing Market Segmentation Brand Awareness Cross Functional Collaboration Team Leadership Data Analysis Content Strategy

Senior Marketing Manager

Marketing Town Group

Nov 2018 - Apr 2020 (1 year 5 months)

Positioned the brand as an industry leader through thought leadership content and strengthened sales enablement with high-converting messaging, while executing A/B testing strategies to enhance engagement.

Thought Leadership Sales Enablement A B Testing Content Development Positioning Marketing Strategy Team Management

Marketing Executive

KSBC - Lanix

Apr 2015 - Sep 2016 (1 year 5 months)

Executed digital initiatives including website development and SEO optimization, collaborated with teams to launch optimized landing pages, and provided market insights to refine marketing strategies.

Digital Marketing SEO Optimization Web Development Market Analysis Cross Functional Collaboration Landing Page Optimization Marketing Strategy Social Media Strategy

Education

Degrees, certifications, and relevant coursework

University of Surrey

Master of Arts, Communications and International Marketing

2013 - 2014

Grade: Merit

Completed a Master's degree focusing on Communications and International Marketing, emphasizing campaign frameworks and strategic marketing approaches.