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Ana-Bela Hatzesberger

@ana-belahatzesberger

Transformation leader at The Marcom Engine / Serviceplan Group who cut LOE by 25% and improved BMW Group program transparency.

Germany

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At The Marcom Engine / Serviceplan Group, I developed an operational governance framework for BMW Group’s product description content and translation deployments. I also led process enhancement initiatives that reduced LOE by 25% and improved transparency across transition and program operations.

Previously at Autodesk, I managed global digital experience programs for Autodesk.com across 40+ markets and 24 languages, accelerating time-to-market by 40%. I bring Lean Six Sigma and Lean Master training to transformation, operational governance, and global program delivery.

Experience

Work history, roles, and key accomplishments

Current

Head Of Project Management - Center of Compliance - Text & Tonality

Current

The Marcom Engine / Serviceplan Group

Nov 2024 - Present (1 year 11 months)

Recruit, build, and promote the personal and professional development of a new team of senior project managers to establish and govern a complex ecosystem for the BMW Group. Drive transition and cross-functional collaboration through agile work methods and change management, including budget, forecast, billing and capacity management.

Change Management Agile Methods Budget Management Forecasting Billing capacity management Stakeholder Management Operational Governance Process Optimization Digital Adoption

Head Of Feature Roll Out

The Marcom Engine / Serviceplan Group

Nov 2023 - Nov 2024 (1 year)

Successfully led a global rollout cross-functional and international project management team across six strategic workstreams within a matrixed organization to deliver end-to-end global digital marketing capabilities and sales solutions for BMW Group end customers. Developed comprehensive risk mitigation frameworks and governance standards, reducing time-to-market KPI by 10%.

Project Management Program Management Risk Mitigation Governance Stakeholder Management Forecasting Budgeting Billing Financial Performance Cross functional Leadership Agility Coaching

Digital Project / Program Manager

Autodesk

Mar 2017 - Jun 2023 (6 years 3 months)

Spearheaded global enterprise digital experience programs, managing end-to-end delivery/deployment and optimization of Autodesk.com across 40+ markets and 24 languages. Led large-scale change management and agile transformations, utilizing tools like JIRA and Asana to modernize operational scalability and change management protocols.

Project Management Program Management Change Management Agile Jira Asana Data Driven Reporting Automation Digital Experience Cross functional Leadership

Digital Marketing Operations Lead

Autodesk

Jul 2015 - Feb 2017 (1 year 7 months)

Orchestrated the global rollout/deployment of 60+ product centers across Autodesk's websites, owning P&L management for a €450k budget and partnering with a multi-region vendor network. Defined and executed target-market deployment strategies and standards for the launch of localized e-commerce websites in key regions.

Digital Marketing Operations P&L management Vendor Management Ecommerce Global Rollouts Strategy Stakeholder Management

Maternity Leave

Autodesk

May 2014 - May 2015 (1 year)

Maternity leave period.

Marketing & Key Account Manager

Onemedia

Sep 2007 - Apr 2014 (6 years 7 months)

Developed and executed high-growth marketing plans for a SaaS product, including SEO architecture and Corporate Design governance strategies. Directed global initiatives for Autodesk, acting as a strategic consultant to align agency delivery with client's corporate transformation and business objectives.

Marketing SEO Corporate Design Client Services Consulting Strategic Planning Project Reporting Cost Modeling