At Marktplaats, I lead a 20-person Analytics function across three teams, modernizing the data warehouse, analytics engineering, and data product foundations. I delivered €550K in Databricks cost savings in H1 2026 and lead data platform, ML migration, and warehouse migration workstreams for a large-scale transformation.
Previously at Adevinta, I led 16 engineers and data scientists across seven data and ML products for marketplace advertising, search, relevancy, ranking, and seller efficiency. My teams delivered click prediction capability that contributed to a 12% increase in ad revenue and streaming ads-performance analytics for more than 6M monthly active users.
I've also led data products at Nike, Lloyds Bank, Sapient, Mu-Sigma, and Manhattan Associates. I combine hands-on data and AI architecture with executive stakeholder leadership to translate platforms, GenAI, and analytics into measurable revenue, savings, and adoption.
