At Booking.com, I designed a payments analytics foundation in dbt and Snowflake, from source data to marts and metric definitions. I built supporting transformation pipelines with tests, documentation, and CI, giving product and finance a consistent basis for reporting, experiments, and release reviews.
At Adyen, I led the end-to-end design of the Opportunity Center Platform, a fintech analytics tool processing 100M+ daily transactions. Its capabilities enabled payment flow optimization and A/B testing for 500+ global merchants; I also built pipelines that reduced processing time by 25%.
At FedEx, I led the migration of legacy reporting systems to modern BI dashboards, reducing manual effort by 65%, and developed a churn model that contributed to $50M+ in annual revenue retention. Independently, I developed a self-serve analytics platform to help users spot early revenue declines using time-series modeling.
