Open to opportunities

vartika goyal

@vartikagoyal

Message

I’m a senior social media account manager who grows engagement, leads teams, and streamlines creative operations.

India

Message

What I'm looking for

I’m looking to lead high-impact social media and content strategy for multi-brand clients—combining creativity with execution, mentoring teams, and streamlining workflows to deliver faster turnarounds and measurable engagement growth.

I’m a creative and results-driven senior account manager and team lead with 4+ years of experience in social media strategy, content creation, and cross-functional team leadership at a fast-paced creative agency.

In my recent role, I manage a multi-brand portfolio across hospitality, wellness, F&B, fashion, and lifestyle—owning content strategy, budgeting, performance reporting, and client communication.

I direct 360-degree marketing campaigns end-to-end, from ideation and creative briefing to execution and reporting, driving 40%+ audience engagement growth and cutting project turnaround times by 25% through smarter workflows.

I’m equally comfortable writing copy, building content strategies, mentoring junior teammates, and streamlining operations—especially by introducing tools like Slack, Asana, and Trello to improve productivity and accountability.

Experience

Work history, roles, and key accomplishments

Current

Senior Account Manager

Current

The Significant Otter

Aug 2022 - Present (3 years 8 months)

Led and managed a 6-member cross-functional team, owning multi-brand social media strategy, budgeting, performance reporting, and client communication. Directed end-to-end 360° campaigns and achieved 40%+ audience engagement growth and 25% faster project turnarounds by streamlining workflows and tooling.

Social Media Strategy Content Planning Copywriting Campaign Management Team Leadership performance reporting Meta Business Suite Slack Asana Trello

Content and Digital Consultant

VijaySur – The Media Consultancy Group

Apr 2022 - Jun 2024 (2 years 2 months)

Managed client social media accounts and content strategies across retail, wellness, and personal branding verticals. Wrote ad copy and LinkedIn/brand content, coordinating with design and production teams to deliver on-brand creatives and packaging communication.

Content Strategy Social Media Management Copywriting LinkedIn Creative Briefing

Social Media Manager

Social Potter

Mar 2021 - Mar 2022 (1 year)

Created and managed social content plans, scheduling, and performance reporting for multiple brand accounts, including MadamSew (US) and Successwise. Designed posts and stories in Canva and increased audience engagement by 35% within 6 months while tracking KPIs like reach and engagement rate.

performance reporting Content Planning Canva KPI Tracking Audience Engagement

Digital Consultant

Nature's Veda

Mar 2021 - Dec 2021 (9 months)

Created, curated, and scheduled social media content to strengthen digital presence and brand engagement. Collaborated with design teams to maintain visually consistent, on-brand communication across digital channels.

Content Creation Content Curation Brand Consistency Digital Communication Visual Storytelling Collaboration With Designers Audience Engagement