vanina botta

Instructs Master's students in Art Direction on UX/UI design, covering interface design, research, and layouts.

Served as a guest speaker, focusing on the strategic and operational application of Design Systems.

Instructs courses on UX-UI Design, covering user experience research, ideation, prototyping, heuristics, and interface design. Teaches UI Design, including mobile-first, grid systems, modular design, and the creation of design systems, styles, tokens, and components, with project supervision and portfolio guidance. Also teaches Product Design, focusing on product thinking, market research, user an

Led the creation and management of the Design System, strategically developing design tokens, component libraries, and documentation. Practiced Agile methodology, conducted research and audits to enhance the system, and led design squads while making joint decisions with development teams and business POs.

Taught UX Design, covering research, ideation, prototyping, heuristics, and UI elements using Figma. Instructed on UI Design, including mobile-first interfaces, grids, design tokens, and landing pages, as well as Product Design, focusing on product thinking, market research, strategy, and Agile processes.

Led UX/UI design, user research, and project coordination for version 5 of Ladorian’s Advertising Software. Developed and implemented a scalable Design System to ensure visual consistency and efficient component reuse across the product.

Conducted UX Research and redesigned landing pages to enhance user navigation. Developed wireframes and user personas.

Conducted UX research and architecture redesign for time management software, providing personalized UX solutions and improving navigation flows. Managed wireframing and agile team processes.

Provided user and product research consultancy, creating user personas and wireframes. Implemented UX improvements for SaaS management software.

Executed UX/UI design for the data science platform Converged, used by Havas, France.

Designed mobile app UI, developed design systems, UI kits, tokens, and screens. Utilized Figma extensively for auto layout, variants, and branches, and also worked with Adobe XD.

Led the UX team and managed UX/UI design for the FlyKube and EatKube applications.

Created UX storyboards for video ads on platforms like Roku TV and Apple TV, serving clients such as Vans, Sephora, Ragú, and Whirpool.

Provided art direction within the creative department, leading design for campaigns and visual concepts. Specialized in digital art, web design, and digital content creation.

Designed websites for major clients including Sony Ericsson, Unilever, and HBO Olé.

Provided customer support through inbound and outbound channels.

Focused on data-driven design, utilizing metric frameworks like Campbell’s Law and Full Loop Analytics. Developed skills in generating insights, analyzing data, and using metrics for argumentation.

Learned visual design principles, accessibility standards (WCAG), and responsive and inclusive design. Gained expertise in design tokens, components, documentation, and real-screen design, including motion UI.

Studied social and cultural aspects of communication, including discourse analysis, semiotics, and social research methodologies.

Gained foundational knowledge in UX research, including qualitative methods, proto-personas, empathy maps, and user journey mapping. Developed skills in defining insights and proposing user flows.

Studied user-centered design principles and various research methods, both qualitative and quantitative. Developed skills in creating empathy maps, personas, and journey maps, along with understanding JTBD and prioritization techniques.

Focused on developing creative and strategic skills for art direction.

Completed a program focused on graphic design principles and practices.