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zahira rodríguez mediavilla

@zahirarmediavilla

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Lead Product Designer focused on user-centric design solutions.

Spain

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What I'm looking for

I seek a role that values collaboration and innovation, focusing on user-centered design.

With over 12 years of experience in digital product design, I specialize in creating innovative solutions that address both business challenges and user needs. My journey has taken me through various roles, from Lead UX Designer at Vista, where I significantly improved user engagement, to Senior Product Designer at Empathy.co, where I led a team in developing user-centric strategies that streamlined complex processes.

My approach to design is deeply rooted in collaboration and strategic thinking. I have successfully managed cross-functional teams, fostering an environment that promotes design thinking and innovation. My work at Telefónica involved designing B2C SaaS products that are utilized by millions, showcasing my ability to deliver impactful design solutions on a global scale.

I believe that design is a strategic field that can deliver real value to society and businesses alike. I am passionate about leveraging my skills to create meaningful experiences that resonate with users while aligning with business objectives.

Experience

Work history, roles, and key accomplishments

Lead UX Designer

Vista

Sep 2023 - May 2024 (8 months)

Led a multidisciplinary design sprint to define a robust recommendations system for an e-commerce platform, significantly increasing user engagement. Collaborated with product teams to ensure user-centric solutions throughout the customer journey.

Figma Miro Framer User Research Usability Testing Information Architecture Prototyping Interaction Design Accessibility

Senior Product Designer

Empathy.co

Jan 2022 - Mar 2023 (1 year 2 months)

Founded the internal innovation Futures team, focusing on user-centric design and product innovation. Managed a team of designers and streamlined complex workflows, significantly reducing onboarding processes.

Design Leadership Strategic Thinking Product Innovation Cross Functional Collaboration Design Thinking Mentoring Workflow Optimization Team Management

Senior Product Designer

Telefónica

May 2018 - Jan 2022 (3 years 8 months)

Designed B2C SaaS products for a global multi-device video platform, enhancing user experiences across various regions. Led the integration of AI technologies and developed a comprehensive design system.

Product Research Integration Design Systems User Experience Design Cross Functional Collaboration Mobile App Design

Product Design Consultant

Garaje de Ideas, Globant, Amaris

Apr 2014 - Apr 2018 (4 years)

Provided product design consulting for various industries, leading projects that included a phone tariff recommendation tool and a conversational bot for car insurance. Collaborated with cross-functional teams to deliver innovative solutions.