Vani Madhavi A

VA

Open to opportunities

Vani Madhavi A

@vanimadhavia

Content & marketing director building cross-platform IPs and culturally rooted campaigns that scale and win.

What I'm looking for

I’m looking to lead content and marketing strategy that turns talent and cultural stories into scalable IP, partnering closely with creative teams and data to deliver measurable reach, engagement, and monetization across platforms.

I’m a Content & Marketing Leader with 12+ years shaping broadcast, production, music streaming, and omni-channel branded campaigns across India, Canada, and Malaysia. I bring culturally rooted storytelling and strong show positioning to pitch-to-delivery concepts that stay on-brand and deadline-driven.

As Regional Content Director (South India) at Entertainment Network India Ltd (Radio Mirchi & Gaana), I’ve led award-winning content campaigns, including Telugu Language Day 2024 and Mirchi Power On. I’ve produced live and syndicated shows, podcasts, original IPs, and branded AVs—scaling creator impact by turning radio hosts into multi-platform creators while leading 14 direct reports and coordinating 26 cross-functional members.

Earlier, I delivered release strategies and end-to-end production/marketing workflows as CP + EP Marketing Strategist, supporting regional films and series with high-visibility partnerships (Netflix, Amazon Prime Video, and Zee). I also built multicultural brand work in Toronto for Ford, Tim Hortons, and Metro Canada, and drove multilingual performance marketing with measurable CTR and ROI—always grounded in analytics and execution excellence.

Experience

Work history, roles, and key accomplishments

BF

Contract Marketing Strategist

BASIS People Media Factory, Guru Films, Ellanar Films

Apr 2020 - Jan 2022 (1 year 9 months)

Developed and executed release and PR outreach strategies for regional films and series, including Oh Baby, Dhamaka, Karthikeya 2, PhaPha, and Unheard—delivering clear execution and partnerships for 2 pan-India box office hits. Built multi-platform marketing campaigns with high-visibility OTT and media partnerships (Netflix, Amazon Prime Video, Zee), producing trailers, promos, and behind-the-scen

Trailer Production Behind The Scenes Content Stakeholder Management Production Workflows

Education

Degrees, certifications, and relevant coursework

BI

Bharathidasan University; Whistling Woods International

MBA, Media Management

2014 -

MBA in Media Management from Bharathidasan University and Whistling Woods International in Mumbai, starting 04/2014.

MT

Miami Ad School Toronto

GED, Advertising

Completed a GED program at Miami Ad School Toronto (12/2018).

WI

Whistling Woods International

Postgraduate Diploma (PR, Corporate Communications & Events), Public Relations, Corporate Communications & Events

Completed a P.G. Diploma in PR, Corporate Communications, & Events.

Tech stack

Software and tools used professionally

Gmail

Apollo

Google Workspace

Trello

Canva

Midjourney

Grok

Factory

Omni

ChatGPT

Sora

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