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Saajan User

@saajanpv

India

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What I'm looking for

I'm seeking a senior Content Strategy and Brand Solutions leadership role where I can lead strategic partnerships, build integrated insight-led marketing solutions, unlock new revenue streams, and create measurable value across OTT, digital, AI, and content-driven platforms.

I've led programming, digital, and brand-led content at Radio City 91.1 FM, launching Radio City Telugu's digital ecosystem and building scalable regional IPs across Hyderabad and Chennai. My work connects on-air, digital, and on-ground formats into monetizable solutions for national and regional partners.

I've created and scaled properties including City Cook, Radio City Star Express, Tagged by Titan, and a podcast ecosystem that opened new advertiser-integrated storytelling and revenue opportunities. I also developed the Corporate Badminton League for Freedom Oil and led a beach clean-up movement in Vizag that used radio to mobilize communities and create a high-impact social platform for brands.

Before Radio City, I redesigned programming architecture at Red FM across the Karnataka cluster and hosted Bangalore's Breakfast and Evening Drive Time shows. At BIG FM and S FM, I produced and hosted top-rated shows, introduced Kannada radio's first regional horror show, and helped launch programming, show formats, and sound architecture for Bangalore.

I'm fluent in six languages and bring deep regional storytelling, hyperlocal audience strategy, client collaboration, and P&L ownership to building culturally relevant campaigns. I'm seeking senior Brand Solutions leadership opportunities to architect strategic partnerships, unlock new revenue, and create measurable value for brands and audiences.

Experience

Work history, roles, and key accomplishments

Vice President, Programming & Digital

Radio City 91.1 FM (Jagran Group)

May 2012 - Jun 2026 (14 years 1 month)

Launched Radio City Telugu's digital ecosystem and scaled high-impact multiplatform IPs, monetized through national and regional brand partnerships. Designed client-first branded content solutions and led campaign ideation with full P&L ownership.

Branded Content Digital Content Strategy IP Creation Team Management P L Ownership

Cluster Senior Producer & RJ

Red FM (Sun Network)

Apr 2010 - Apr 2012 (2 years)

Redesigned station sound and programming architecture across the Karnataka cluster using insights-driven content strategy. Led as the voice of Bangalore, hosting Breakfast and Evening Drive Time shows, and executed large-format brand campaigns.

Radio Programming Content Strategy Campaign Execution Cross Functional Collaboration Client Solutions

Producer & RJ

Big FM (Reliance Group)

Feb 2008 - Mar 2010 (2 years 1 month)

Produced and hosted top-rated shows including a Love Show that retained #1 RAM ratings for 1 year and 8 months. Pioneered the first regional Horror Show on Kannada radio and collaborated with brand teams to integrate advertiser objectives.

Radio Production Content Creation Audience Engagement

Producer & RJ

S FM (Sun Network)

Dec 2005 - Dec 2007 (2 years)

Part of the core launch team of S FM, setting up programming and sound architecture for the Bangalore market. Hosted popular shows and developed brand IPs and custom content solutions for clients.

Radio Programming Content Development Brand IP Solutions