Shruti Narayanan
@shrutinarayanan
I build high-performing content ecosystems, growth funnels, and localized brand experiences across markets.
IndiaWhat I'm looking for
At Livspace, I led content strategy and multi-market expansion for the Design Ideas vertical across India and Singapore. I scaled production to 15,000+ PDPs and brand assets while leading a cross-functional team of 40+ creative professionals.
I use CRO, A/B testing, technical SEO, and AI-driven workflows to improve acquisition and conversion. My work at Livspace increased conversion rates by 13%, while earlier SEO and lead-nurture initiatives at TTK drove stronger search rankings, organic traffic, and campaign traffic.
I’ve also founded Samai Oriental Dance Company, directing its brand, operations, digital channels, and eight theatrical productions. Across media localization, editorial leadership, and brand communications, I bring rigor, cultural nuance, and an end-to-end approach to content.
Experience
Work history, roles, and key accomplishments
Founder & Creative Director
Samai Oriental Dance Company
Jan 2019 - Present (7 years 8 months)
Founded and scaled a cultural production enterprise, overseeing full business operations, brand strategy, and digital marketing channels. Executed end-to-end production management and creative direction for 8 theatrical showcases.
Content Marketing Lead
Livspace
Jan 2022 - Dec 2024 (2 years 11 months)
Directed end-to-end content strategy and multi-market expansion for the Design Ideas vertical across India and Singapore. Managed a cross-functional team of 40+ creative professionals, scaling content production to 15,000+ Product Detail Pages and brand assets.
Subtitling & Localization Editor
Deluxe Media Inc.
Jan 2018 - Dec 2019 (1 year 11 months)
Delivered high-precision quality control and media localization for premier international television programming across global streaming platforms. Maintained a 99.5% accuracy rate across 300+ broadcast hours.
Associate Content Strategist & Editor
TTK (GetFriday)
Jan 2015 - Dec 2018 (3 years 11 months)
Executed SEO strategy roadmaps that drove a 30% increase in search engine rankings and a 40% growth in organic traffic within 6 months. Designed automated lead-nurture workflows and managed multi-channel paid media campaigns.
Senior Content Writer & Editor
Banyan Tree Info Media LLP
Jan 2012 - Dec 2014 (2 years 11 months)
Led an 8-member editorial team, elevating content quality scores by 40% and cutting revision cycles by 50%. Architected end-to-end content lifecycles and metadata structures for high-traffic web properties.
Developed presentation decks and tailored brand communications assets supporting global client pitch strategies for a premier creative agency.
Education
Degrees, certifications, and relevant coursework
AAFT Online
Diploma, Psychology
2026 -
Ongoing Diploma in Psychology with expected completion in 2027.
Dakshinchitra / MCFIAM, Chennai
MA, Arts Management
2014 - 2015
MA in Arts Management from Dakshinchitra / MCFIAM, Chennai from 2014 to 2015.
Centre For Management Studies, Jain University
BBM, Marketing
2008 - 2011
BBM in Marketing from Centre For Management Studies, Jain University from 2008 to 2011.
Coursera
Certification, Generative AI
Certification in Generative AI from Coursera.
LearnTube.ai
Certification, Content Marketing
Certification in Content Marketing from LearnTube.ai.
Certification, Google AdWords
Certification in Google AdWords from Google.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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