Open to opportunities

Kishore Acharya

@kishoreacharya

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Dynamic marketing leader with 17+ years of expertise in startups.

India

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What I'm looking for

I am looking for opportunities that foster innovation, collaboration, and impactful marketing strategies.

I am a dynamic marketing leader with over 17 years of expertise in startups, media, and entertainment, specializing in content strategy, community growth, and brand development. My proven success in driving user engagement and revenue growth through strategic campaigns has targeted India's youth across entertainment, short video, and education sectors. As an entrepreneurial thinker, I have a track record of building and scaling media initiatives and startups.

Currently, I serve as the SVP of Marketing & Community at Masai, where I lead marketing strategies and community engagement initiatives. My previous role as Group Head of Marketing at ShareChat saw me elevate the app's visibility and user base from 20 million to 140 million through comprehensive branding and digital campaigns. I have also held leadership positions at ZEE5 and founded Clear Waters Media, where I produced over 100 short films and developed innovative platforms for social impact.

Experience

Work history, roles, and key accomplishments

Current

SVP, Marketing & Community

Current

Masai

Nov 2023 - Present (1 year 7 months)

Led marketing and community engagement strategies across the organization, driving business objectives with robust campaigns to generate awareness and qualified leads for Masai and Placed.by Masai. Spearheaded innovative campaigns to enhance brand recognition and foster online community growth, cultivating strategic collaborations and boosting brand recall. Directed brand voice and thought leaders

Marketing Strategy Community Engagement Lead Generation PR Campaign Management Thought Leadership

Group Head, Marketing

ShareChat (Moj)

Dec 2020 - Present (4 years 6 months)

Elevated app visibility and user base from 20M to 140M through comprehensive branding and digital campaigns. Designed and implemented impactful Go-To-Market strategies, creating engaging content and collaborations with top national entertainment shows. Enhanced user engagement by developing research-driven content strategies, doubling Moj Live’s in-app adoption rate.

Branding Go To Market Strategy Content Creation User Engagement Market Research Strategic Partnerships

Content Strategy Lead, South

ZEE5

Jan 2019 - Present (6 years 5 months)

Boosted organic video views by 20% and watch time by 22% within nine months by optimizing AVOD content strategies. Launched multiple original series tailored to regional markets, driving SVOD growth and user engagement. Orchestrated cross-platform content initiatives to increase brand visibility and retention.

Content Strategy AVOD Optimization SVOD Growth User Engagement Regional Content

Co-founder

sCoolMeal Food Ventures Pvt. Ltd.

May 2015 - Present (10 years 1 month)

Scaled daily meal distribution from 35 to 2,000, successfully serving multiple cities. The company was recognized as South India’s Best Startup in Food Technology by SIBA, Abu Dhabi.

Scaling Business Development

Founder & Director

Clear Waters Media, LLP

Aug 2014 - Present (10 years 10 months)

Produced over 100 short films and audiovisual content across education, health, and social sectors. Pioneered Enable Vaani, a social network audio platform for persons with disabilities, which gained international recognition from the UN’s Zero Project in Vienna.

Content Production Audio Content Social Impact Project Management Media Strategy

Programming & Channel Head

Sun TV Networks

Jan 2011 - Present (14 years 5 months)

Achieved a 98% growth in fiction GRPs in 12 weeks for Zee Kannada and a 50% GRP increase in 6 months for Udaya Movies. Directed fiction and non-fiction programming, significantly enhancing audience engagement and overall channel performance.

Performance Optimization Media Management Broadcasting