Vanessa Liu

Clients: Studio Form& Flow, Muse Pilates Studio, FLOE, Pilates&Pastries

- Develop social media strategy and always-on content for fitness and wellness studio clients across Sydney
Film, edit, and publish short-form video (Reels, TikTok) testing hooks, formats, and angles to drive community growth and intro offer conversions
- Manage content calendars, email programs, and paid social campaigns for

Teaching across Reformer, Mat, Barre, and strength modalities
- Experience across group and semi-private formats
- Delivering corporate wellness sessions
- Mentoring new instructors and running educational workshops

Owned end-to-end performance marketing for one of Australia's most recognised youth travel brands. Responsible for paid social, SEM, email, and creative strategy across global and regional campaigns.`
- Managed paid social across Facebook, Instagram, Snapchat, and TikTok, directly accountable for online leads and purchases
- Restructured the house media strategy, delivering +15% in Direct Sales in

Digital strategy and media planning within a global media agency network.
- Developed insight-driven digital strategies and presented recommendations to senior client stakeholders
- Created integrated media briefs for collaborations across digital and publisher partners
- Led social content calendar planning across Facebook, Instagram, and Twitter
- Managed a team of three through training and day

360° integrated planning across ATL & BTL channels, early exposure to how creative, media, and performance strategy work together at a campaign level.
- Built and presented implementation strategies across all major channels (TV, digital, OOH, press)
- Briefed media owners and evaluated responses against detailed campaign briefs
- Reported and evaluated campaign performance against measurable KPIs

Core media trading across multiple clients, where I built a structural understanding of how paid channels are bought, measured, and optimised.
- Managed and oversaw junior coordinators and traders, training across all media channels (TV, radio, OOH, digital, press)
- Built digital strategies based on audience insights in collaboration with the digital director and communications manager
- Executed

- Supported media planning and trading across multiple client accounts
- Managed day-to-day client servicing and media owner relationships
- Handled financial administration including budget and trading reconciliations

Worked as Sales Executive at The Ad Network.

Worked as Attraction representative at Sydney Tower.

Worked as Marketing and Events Intern at Tourism & Transport Forum.

Bachelor of Commerce with a focus on Service Marketing, including studies in Tourism & Hospitality, Marketing, and HR.