cassidy flynn-troy
@cassidyflynn-troy
Marketing & social media specialist passionate about community, strategy, and storytelling—especially in fitness—bringing ideas to life with purpose.
What I'm looking for
I’m a marketing and social media specialist with three years of industry experience and a Bachelor of Business (Marketing) from RMIT, graduating with a High Distinction average. Most recently, I worked at Upstate Studios—one of Australia’s leading fitness studios—as their Social Media and Brand Collaboration Manager. In this role, I led end-to-end brand strategy, content creation, influencer and brand partnerships, paid campaigns, events, SEO, and advertising, driving strong growth in engagement, reach, and revenue.
I thrive in collaborative environments but am equally confident taking initiative and stepping into leadership roles. I’m highly creative, energetic, and passionate about lifting up the people I work with.
I’m now seeking roles that allow me to step into leadership, guide a team, and bring my creativity to the forefront. I’m eager to own KPIs tied to sales, revenue, and retention—driving meaningful results and demonstrating my ability to lead with impact.
Experience
Work history, roles, and key accomplishments
Social Media Manager
Upstate Studios
Jan 2022 - Feb 2025 (3 years 1 month)
Led end-to-end brand strategy and content creation across Instagram, TikTok, LinkedIn and Facebook, growing engagement and reach and supporting studio launches and events with targeted campaigns. Managed influencer and brand partnerships, a small content team, and used analytics to refine content strategy and boost attendance and loyalty.
Marketing Assistant
F45 Chinatown
Jan 2021 - Jan 2022 (1 year)
Produced engaging social content and managed scheduling across Instagram and Facebook, capturing in-studio photography and video to showcase community experience and maintain brand-aligned tone and consistency. Supported local marketing activities and social publishing using Meta Business Suite.
Education
Degrees, certifications, and relevant coursework
RMIT University
Bachelor of Business, Marketing
2021 - 2025
Grade: High distinction average
Bachelor of Business (Marketing) with a high distinction average from RMIT University completed between 2021 and 2025.
Australian Fitness Academy
Certificate III & Certificate IV in Fitness, Fitness / Personal Training
2020 - 2021
Completed Certificate III and Certificate IV in Fitness / Personal Training at the Australian Fitness Academy from 2020 to 2021.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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