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cassidy flynn-troyCF
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cassidy flynn-troy

@cassidyflynn-troy

Marketing & social media specialist passionate about community, strategy, and storytelling—especially in fitness—bringing ideas to life with purpose.

Netherlands
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What I'm looking for

I’m looking for a creative, collaborative role where I can lead social strategy, produce standout content, grow community engagement, and support events or partnerships for measurable brand growth.

I’m a marketing and social media specialist with three years of industry experience and a Bachelor of Business (Marketing) from RMIT, graduating with a High Distinction average. Most recently, I worked at Upstate Studios—one of Australia’s leading fitness studios—as their Social Media and Brand Collaboration Manager. In this role, I led end-to-end brand strategy, content creation, influencer and brand partnerships, paid campaigns, events, SEO, and advertising, driving strong growth in engagement, reach, and revenue.

I thrive in collaborative environments but am equally confident taking initiative and stepping into leadership roles. I’m highly creative, energetic, and passionate about lifting up the people I work with.

I’m now seeking roles that allow me to step into leadership, guide a team, and bring my creativity to the forefront. I’m eager to own KPIs tied to sales, revenue, and retention—driving meaningful results and demonstrating my ability to lead with impact.

Experience

Work history, roles, and key accomplishments

US

Social Media Manager

Upstate Studios

Jan 2022 - Feb 2025 (3 years 1 month)

Led end-to-end brand strategy and content creation across Instagram, TikTok, LinkedIn and Facebook, growing engagement and reach and supporting studio launches and events with targeted campaigns. Managed influencer and brand partnerships, a small content team, and used analytics to refine content strategy and boost attendance and loyalty.

Education

Degrees, certifications, and relevant coursework

RMIT University logoRU

RMIT University

Bachelor of Business, Marketing

2021 - 2025

Grade: High distinction average

Bachelor of Business (Marketing) with a high distinction average from RMIT University completed between 2021 and 2025.

AA

Australian Fitness Academy

Certificate III & Certificate IV in Fitness, Fitness / Personal Training

2020 - 2021

Completed Certificate III and Certificate IV in Fitness / Personal Training at the Australian Fitness Academy from 2020 to 2021.

Tech stack

Software and tools used professionally

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cassidy flynn-troy - Social Media Manager - Upstate Studios | Himalayas