Open to opportunities

Kayleigh Franks

@kayleighfranks

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Marketing Solution Director with expertise in digital performance strategies.

Australia

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What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation in marketing strategies.

As a seasoned Marketing Solution Director with over 8 years of experience, I have successfully led diverse marketing initiatives across various sectors. My journey began at the Australian Associated Press, where I honed my skills as a Lead Campaign Manager, driving impactful campaigns that resonate with target audiences. My tenure at AYRE AGENCY as a Marketing Director has allowed me to develop innovative online marketing strategies that significantly enhance brand visibility and engagement.

Throughout my career, I have consistently focused on delivering measurable results. At Crystal Marketing, I served as the Social Director, where I spearheaded campaigns that not only elevated brand awareness but also drove substantial growth in customer engagement. My ability to analyze data and adapt strategies has been pivotal in achieving success in competitive markets. I am passionate about leveraging my expertise in digital marketing to create solutions that meet business objectives and foster long-term relationships with clients.

Experience

Work history, roles, and key accomplishments

Current

Marketing Solution Director

Current

AYRE AGENCY

Jul 2021 - Present (3 years 11 months)

Leading marketing strategies and solutions to enhance brand visibility and engagement. Overseeing digital marketing initiatives and product development.

Social Media Online Marketing Product Development Digital Strategy Campaign Management

Current

Digital Performance Manager

Current

Noble Five

Jun 2021 - Present (4 years)

Managing digital performance campaigns and optimizing marketing strategies to achieve business objectives.

Digital Marketing Performance Analysis Campaign Optimization ROI Analysis SEM

Waitress

Nostros

Sep 2010 - Sep 2010 (0 months)

Provided excellent customer service in a fast-paced restaurant environment.

Customer Service Teamwork Time Management Communication Problem Solving

Dancing Teacher Assistant

Footworks

Mar 2008 - Aug 2011 (3 years 5 months)

Assisted dance teacher with younger students, eventually leading some classes.

Dance Instruction Leadership Teamwork Communication

Caterer

The Cambridge Dining Company Ltd

May 2014 - Sep 2014 (4 months)

Assisted in catering for private parties and weddings, ensuring high-quality service.

Customer Service Event Planning Teamwork

Marketing and Product Development

Life's an Adventure

Aug 2015 - Jan 2016 (5 months)

Involved in marketing and product development initiatives, enhancing brand offerings.

Marketing Product Development Photography Brand Strategy Customer Insights

Zumba Instructor

Sunny Office Marketing

Jan 2016 - Jan 2016 (0 months)

Instructed Zumba classes, promoting fitness and community engagement.

Fitness Instruction Community Engagement Event Planning Public Speaking Team Leadership

Paid Social Strategist

Go Cruise Travel

Oct 2016 - Nov 2017 (1 year 1 month)

Managed paid social strategies, including targeting and creative initiatives.

Paid Social Strategic Targeting Campaign Management Performance Metrics

Performance Executive

Digital Minds Group

Feb 2017 - Feb 2018 (1 year)

Focused on SEM and paid social strategies to enhance client performance.

SEM Paid Social Performance Marketing Client Strategy Analytics

Kitchen Assistant

Mirabelle Communications Ltd

Jul 2013 - Jul 2014 (1 year)

Supported kitchen operations, ensuring cleanliness and efficiency.

Food Safety Teamwork Time Management Customer Service

Performance Manager

Digital Minds Group

Jan 2018 - Sep 2018 (8 months)

Specialized in direct response marketing, focusing on digital strategy and execution.

Direct Marketing Digital Strategy SEM Performance Analysis Client Management

Senior Biddable Media Manager

Amire Strategic Digital Marketing

Aug 2018 - Aug 2021 (3 years)

Oversaw biddable media strategies and campaigns to optimize performance and ROI.

ROI Optimization Digital Strategy Performance Marketing Analytics

Senior Digital Marketing Manager

American Express

Jun 2021 - Apr 2022 (10 months)

Managed digital marketing initiatives to drive customer engagement and brand loyalty.

Digital Marketing Customer Engagement Brand Loyalty Campaign Management Analytics

Senior Paid Social Strategist

Airtasker

Jan 2022 - Jul 2022 (6 months)

Developed and implemented paid social strategies to enhance brand visibility and customer acquisition.

Paid Social Customer Acquisition Performance Metrics

Senior Social Marketing Lead

Wollondilly Shire Council

Jun 2022 - Mar 2023 (9 months)

Executed successful campaigns to promote tourism and community engagement in the Wollondilly Shire.

Community Engagement Campaign Execution Social Media Strategy

Social Director

Crystal Marketing

Jun 2019 - Apr 2023 (3 years 10 months)

Directed social marketing strategies and campaigns to drive engagement and brand loyalty.

Social Media Marketing Campaign Strategy Brand Loyalty Content Creation

Lead Campaign Manager

Australian Associated Press (AAP)

Oct 2023 - Oct 2023 (0 months)

Led campaign initiatives to enhance brand awareness and engagement across multiple platforms.

Campaign Management Brand Awareness Digital Marketing Social Media Strategy Analytics

Education

Degrees, certifications, and relevant coursework

Breda University of Applied Sciences

Bachelor of Applied Science, Business & Tourism

2012 - 2016

Studied Business and Tourism, focusing on the application of business principles in the tourism sector. Developed skills in marketing, management, and strategic planning.