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Penelope Amanatidis

@penelopeamanatidis

Account Manager & Lead Designer at Free Folk Agency & Steady Ground, delivering Kids Helpline’s 2025 Impact Report campaign to 14.6 million reach.

Australia

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At Free Folk Agency & Steady Ground, I lead integrated communications strategies and earned media PR campaigns for clients including Kids Helpline and Uluru Dialogue. I delivered Kids Helpline’s 2025 Impact Report campaign, reaching 14.6 million across 890+ stories.

At 2M Language Services, I developed digital marketing and communications strategies and led the development of a new brand identity, including its visual design, guidelines, tone of voice, and website rebrand.

At ANZ, I led the Seeds of Renewal program, increasing applications by 10% year over year, securing 20+ media features, and generating 15K+ video views. Earlier, at Porter Novelli Agency, I delivered “Deadly & Proud,” which generated 1M+ impressions in its first month and attracted 50K unique visitors.

Experience

Work history, roles, and key accomplishments

Current

Account Manager & Lead Designer

Current

Free Folk Agency & Steady Ground

Mar 2026 - Present (7 months)

Serve as main point of contact for clients, leading consultative conversations about media landscape. Lead integrated communications strategies and PR campaigns, delivering significant reach for clients like Kids Helpline and Uluru Dialogue.

Media Relations PR Campaigns Communications Strategy Design Digital Media Social Media Project Management

Marketing Manager

2M Language Services

Jul 2025 - Mar 2026 (8 months)

Developed and delivered integrated digital marketing, content, and communications strategies. Led end-to-end development of a new brand identity including visual design, guidelines, tone of voice, and website rebrand.

Digital Marketing Content Strategy Brand Identity Web Design Stakeholder Collaboration Campaign Analysis Data Insights

Marketing Associate

ANZ

Dec 2023 - Jun 2025 (1 year 6 months)

Drove multi-channel marketing campaigns that elevated partner engagement and advanced ANZ's commercial growth strategy. Orchestrated national business banking events and conventions, managing logistics, creative, and stakeholder relations.

Marketing Campaigns Event Management Digital Content Analytics Stakeholder Relations Program Management

Digital Adoption Manager

ANZ

Oct 2022 - Dec 2023 (1 year 2 months)

Owned ANZ's internal content strategy globally, lifting engagement by 25% through interactive storytelling and data-led campaigns. Designed and implemented content strategies aligned with corporate communication goals.

Content Strategy Internal Communications Data Analysis Storytelling Campaign Management

Communications Coordinator

ANZ

Oct 2021 - Oct 2022 (1 year)

Spearheaded ANZ's LinkedIn presence, doubling engagement through strategic storytelling and visual campaigns. Authored and implemented a new brand style guide that unified voice and visuals across social platforms.

Social Media LinkedIn Strategy Brand Guidelines Content Creation Campaign Visuals

PR Consultant & Graphic Designer

Porter Novelli Agency

Nov 2019 - Oct 2021 (1 year 11 months)

Devised PR and creative strategies for high-profile clients across hospitality, retail, and government sectors. Designed print and digital assets that amplified brand visibility and campaign impact.

PR Strategy Graphic Design Creative Strategy Print Design Digital Design Campaign Management

Graphic Designer & Stakeholder Engagement

Metro Tunnel Project

Nov 2018 - Nov 2019 (1 year)

Designed large-scale visual communications, wayfinding, signage, maps, and community updates for public engagement across all work sites. Supported community outreach and local business engagement events.

Graphic Design Wayfinding Signage Community Engagement Stakeholder Relations visual communication