Vale Vale
@valevale
Product design leader driving vision, teams, and scalable digital products.
What I'm looking for
I am a product design leader who combines strategy, systems thinking, and hands-on execution to build high-impact, scalable software and design organizations. I have defined product vision, led 0-to-1 initiatives, established design standards and research practices, and partnered with executives to align design investment with company strategy.
My experience spans creator platforms, mobile wallet products, enterprise operations systems, and early-stage startups where I built design systems, raised craft standards, and delivered measurable improvements in conversion, engagement, and operational efficiency. I lead cross-functional teams, mentor designers, and translate ambiguity into clear product outcomes.
Experience
Work history, roles, and key accomplishments
Product Design Lead
EVEN
Mar 2024 - Present (2 years)
Lead product design across EVEN’s web and mobile ecosystem, defined EVEN 2.0 from 0 to 1, launched the Membership monetization initiative, and established UX research and design studio capabilities to improve conversion and product quality.
Mobile Senior Product Designer
Premise
Nov 2022 - Dec 2023 (1 year 1 month)
Designed and shipped mobile contributor and crypto wallet experiences, led research in low-banking markets to improve wallet adoption, and gamified the app to increase engagement while strengthening the design system.
Owned UX for large-scale operations and supply chain internal platforms for Total Wine & More, led stakeholder discovery to translate operational needs into production-ready solutions, and contributed to 0-to-1 crypto real estate product design.
Digital Product Designer
Freelance
Jul 2019 - Aug 2021 (2 years 1 month)
Partnered with startups to design web products, landing pages, and digital experiences, delivering end-to-end UX and visual design that aligned with client business goals.
Founding Product Designer
Callzi
Jun 2016 - Jun 2019 (3 years)
Led end-to-end design for a telecom web and desktop platform, defined UX and visual standards, and partnered with leadership to align product decisions with business needs in an early-stage company.
Education
Degrees, certifications, and relevant coursework
Universidad Autónoma del Estado de Morelos
Master of Arts, Publishing & Literary Editing
2019 - 2021
Completed a Master of Arts in Publishing & Literary Editing, focusing on editorial practices and publishing workflows from 2019 to 2021.
Fundación Universitaria del Área Andina
Bachelor of Arts, Graphic Design
2011 - 2016
Completed a Bachelor of Arts in Graphic Design, covering information architecture, visual standards, and UI systems between 2011 and 2016.
Availability
Location
Authorized to work in
Job categories
Skills
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