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Sebastian Javela

@sebastianjavela

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Product designer driving user-centered digital products and measurable growth across mobile and web.

Colombia

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What I'm looking for

I seek product design roles where I can lead user-centered design, scale research practices, and deliver measurable product growth in collaborative teams.

I am a product designer with experience leading end-to-end design for mobile and web products, from user research and prototyping to handoff and delivery. I focus on embedding user-centered design into product development and building processes that scale.

At Hapi I redesigned core investment flows across iOS, Android, and web, delivering substantial uplift in order placements and contributing to rapid user growth across the region. I also established Hapi’s first user research process and a 400+ user feedback community to inform continuous product improvements.

Previously I led visual and brand design projects, drove content strategy growth, and ran design thinking workshops as a freelance creative leader. I bring strong skills in Figma, Adobe Illustrator, After Effects, Framer, and collaboration tools, combined with a practical, metrics-driven approach to design.

Experience

Work history, roles, and key accomplishments

Current

Product Designer

Current

Hapi Corp

Jun 2024 - Present (2 years)

Redesigned core investment flows across iOS, Android, and Web, driving +500% market order and +1,000% limit order placements within 3 months and supported Hapi’s expansion to 700,000+ users in Latin America.

Product & Design User Research Prototyping Design Systems User Testing Stakeholder Management Figma

Current

Creative Leader

Current

Freelance

Jan 2021 - Present (5 years 5 months)

Provided freelance design services including brand creation, positioning, visual systems, and multimedia pieces, applying design thinking and leading end-to-end projects for multiple clients.

Branding Design Thinking Workshops Visual Design Prototyping Multimedia Design Figma Framer

Visual Design Consultant

Háptica

Sep 2023 - Jun 2024 (9 months)

Led visual design for interfaces, web pages, and legal design projects, contributing to a project repurchase worth over $20,000 and doubling the business unit during an eight-month engagement.

Visual Design UI Workshop Facilitation Qualitative Research Co Creation Branding Adobe Illustrator Figma

Brand Marketing Analyst

Refinancia

Jul 2021 - Sep 2023 (2 years 2 months)

Created data-driven digital content and brand assets that grew @culturaref Instagram followers by 70% and content views by 79% in 2023 while ensuring consistent brand communication.

Brand Strategy Content Creation Visual Design Data Driven Marketing Adobe After Effects Notion Figma

Education

Degrees, certifications, and relevant coursework

Universidad El Bosque

Bachelor of Design, Design

2018 - 2023

Activities and societies: Coursework and projects in user research, prototyping, service design; specialized Digital Product Design course.

Studied design with emphasis on user-centered methodologies including Design Thinking and Service Design; completed a specialized course in Digital Product Design and led end-to-end project work involving research, prototyping, and team coordination.