Jessica Cruz

I’m a senior Product Designer and design leader with 8 years of experience owning end-to-end product design across SaaS, B2B, EdTech, FinTech, sustainability, and government. I guide the full design cycle—from research and information architecture to design systems, prototyping, and shipped product.

I lead global teams across LATAM and Dubai, often as the sole designer or the coordinator between engineering and business. I’ve built B2B platforms from scratch, run grant-funded impact projects across countries, and consistently bring clarity through UX research, stakeholder facilitation, and team coordination.

In consulting and embedded roles, I led UX for a B2B waste traceability SaaS platform, improving data tracking and decision-making for sustainability operators. I also redesigned a mobile app connecting citizens with waste pickers—optimizing flows for low-awareness market expansion—and managed innovation projects that included tracking systems for budgets, documentation, and public-fund reporting.

Right now, I’m deepening data and AI capabilities at the Matsuo-Iwasawa Lab, University of Tokyo, to design AI-powered, data-intensive experiences for the next generation of impact products. I bring a practical, systems-driven mindset—turning complex requirements into intuitive mobile and web experiences while maintaining design consistency end to end.