Valerie Steve

I am a results-driven Senior Direct Response Copywriter and Revenue Generation Specialist with 3+ years of experience generating over £39M in documented client revenue across finance, high-ticket coaching, and bio-tech. I specialize in crafting long-form VSLs, sales pages, and email sequences that consistently deliver 3–22x ROAS and turning underperforming campaigns into seven-figure launches through funnel architecture, consumer psychology, and data-driven optimization.

I lead cross-functional teams, mentor junior writers, and present strategic recommendations to executives, having delivered standout results such as a £14.2M 21-day supplement launch and a £3M high-ticket program launch in 96 hours. I prioritize measurable ROI, ethical marketing, and continuous testing to scale offers, optimize retention, and maximize lifetime value.