Kenneth Connolly

I’m a senior copywriter, content strategist and creative lead with 20+ years’ experience delivering high-impact marketing copy across B2B and B2C environments. I have a proven track record of developing campaign-defining ideas, shaping brand messaging, and producing conversion-focused copy for global organisations including BP, Booking.com and Nespresso Professional.

I combine strategic thinking with hands-on execution to deliver measurable business outcomes. Since January 2024, I’ve been the Owner, Director, and Writer at Keystonecopywriting.co.uk, advising businesses on integrating AI into content workflows while maintaining brand voice and effectiveness. Previously, as Head of Content at Really B2B, I led content strategy and copywriting for a specialist B2B lead generation agency, developed “big ideas”, messaging houses and value propositions, and mentored writers to improve team capability and output quality across 170+ brands—helping drive award-winning, insight-driven growth.

Having run and operated my own freelance copywriting and content company for the past few years, I am now looking to return to a future-facing business that can use my skillset to achieve their goals and objectives.