Charles Kelton
@charleskelton
Senior copywriter crafting clear, conversion-focused UX and marketing content.
What I'm looking for
I am a senior copywriter and content producer who translates complex ideas into clear, benefit-led messaging across product, UX and marketing channels. I have led UX and product copy efforts, developed in-app content and established product copy and style guidelines that improved user engagement.
My experience spans senior roles at PensionBee and Haven, freelance B2B and B2C work for clients such as Air France and eBay, and ongoing study in MSc Psychology, which informs my user-focused approach. I produce email campaigns, long-form articles, landing pages, video scripts, in-product UX copy and more.
I prioritise accessible, SEO-aware copy that connects with audiences and drives results, and I regularly use AI-assisted tools to improve efficiency while maintaining brand tone and clarity.
Experience
Work history, roles, and key accomplishments
Senior Content Writer
Haven
Jan 2018 - Dec 2022 (4 years 11 months)
Owned marketing and UX writing, editing, and SEO improvements while coordinating cross-functional teams to ensure consistent messaging and brand tone across PR, social, email, and product.
Led UX and product copy across product and marketing, producing the company product copy and style guide and growing in-app content unique views 3x year‑on‑year.
Freelance Copywriter
Freelance
Delivered B2B and B2C copywriting and SEO-integrated content for clients including Air France, eBay, ADP Architecture and others, following client brand and tone guidelines.
Education
Degrees, certifications, and relevant coursework
Oxford Brookes University
Master of Science, Psychology
2022 -
MSc Psychology candidate at Oxford Brookes University beginning in 2022, focusing on advanced psychological theory and research methods.
University of Greenwich
Bachelor of Science, Web Technologies
2005 - 2009
Completed a Bachelor of Science in Web Technologies with coursework in web development and digital content creation from 2005 to 2009.
Availability
Location
Authorized to work in
Social media
Job categories
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