Sadia Irfan
@sadiairfan
Results-driven copywriter specializing in direct response copy that converts.
United KingdomWhat I'm looking for
As a freelance copywriter and email marketing specialist, I have successfully generated significant revenue for my clients, including over $498,000 in email revenue. My expertise lies in crafting persuasive ads and campaigns that are rooted in consumer insights, driving measurable results and fostering long-term growth. I thrive on optimizing strategies to enhance engagement and conversion rates, consistently achieving impressive outcomes.
My background in psychology allows me to apply a unique audience-centric approach, tailoring my copy to resonate deeply with target audiences. I have a proven track record of increasing email conversions and customer lifetime value through strategic messaging and A/B testing. I am passionate about collaborating with cross-functional teams to align marketing efforts with brand voice and overarching goals, ensuring that every campaign is not only effective but also reflective of the brand's identity.
Experience
Work history, roles, and key accomplishments
Freelance Copywriter & Email Marketing Specialist
Self-Employed
Jul 2022 - Present (2 years 10 months)
Generated significant email revenue and boosted mobile and desktop sign-up rates through strategic form redesigns and persuasive copy. Achieved a substantial increase in email-attributed revenue by refining strategies, optimizing audience segmentation, and implementing urgency-driven copy for campaigns like Black Friday. Enhanced email and ad performance by conducting A/B tests, improving open rat
Conversion Email Copywriter
Well Copy
Boosted customer lifetime value by crafting effective post-purchase email flows and increased email conversions through persuasive product launch campaigns utilizing audience segmentation and storytelling. Recovered significant monthly revenue via optimized abandoned cart sequences and collaborated with cross-functional teams to align email marketing with brand goals.
Account Manager
Brand Lux Media
Increased client revenue by optimizing email funnels, segmentation strategies, and developing high-converting copy. Improved client CTRs by leveraging behavioral insights in personalized email sequences and strengthened client retention through regular performance reviews and data-driven strategy proposals.
Education
Degrees, certifications, and relevant coursework
CUCoventry University
BSc, Psychology
2020 - 2023
Specialized in consumer behavior and decision-making processes, applying insights to optimize marketing strategies and drive customer engagement.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
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