At SEISK AGENCIA S.A.S., I led brand development from concept and voice through digital strategy and execution. I managed projects for more than 20 brands, translating business needs into communication and marketing actions.
For Milocha | Panocha, I led an integrated product launch campaign combining digital content and an in-person BTL activation. The campaign generated strong anticipation and high advance demand for the product.
I also led a critical account handover for Clínica Nuestra Cali, organizing requirements, processes, and the team to support continuity and timely client responses.
At UNIMINUTO, I managed internal and external communications for the Pereira campus, coordinating with the regional team in Cali. I developed written and audiovisual content, covered institutional events, and built relationships with media and public institutions.
