Valeria Verkhovskaya

Transformed VelesClub from a single-category international real estate business into a partner-powered service ecosystem, launching 9 white-label products and advancing 4 additional product initiatives to development. Later led the product strategy for a global two-sided real estate marketplace and advanced it into technical development.

• Owned the end-to-end launch of 9 service products across

Worked as an embedded product marketing consultant across multiple client product launches, contributing from early research through commercialization. Operated across market sizing, consumer research, positioning, and go-to-market strategy.

• Led product research and competitive analysis (PAM/TAM/SAM/SOM) to validate launch opportunities and define market entry strategies
• Developed positioning

Managed demand generation and funnel performance for a real estate agency in the Cyprus market, focusing on lead quality, conversion logic, and operational efficiency across marketing and sales.

• Reduced cost per qualified lead to $15 by optimizing acquisition channels and refining qualification logic
• Built reporting and ROMI tracking to improve funnel visibility and support data-driven budget

Led a full brand and marketing transformation for a design studio, combining rebranding, funnel redesign, and partner growth into a single strategic program.

• Directed end-to-end rebranding: positioning, identity, naming, and digital presence – resulting in 30%+ website traffic growth and 20%+ improvement in conversion
• Redesigned acquisition funnels and CJMs; coordinated a cross-functional tea

Managed PR and communications programs for major pharmaceutical clients including Takeda, AstraZeneca, MSD, and Pfizer within a B2B agency environment.

• Developed annual PR strategies and communication programs; managed ongoing client relationships and performance reporting
• Secured media placements and influencer integrations to drive brand visibility across target healthcare audiences
• Produ

I hold a degree in Public Relations, Advertising, and Applied Communication from the Higher School of Economics. My academic journey has been centered around a deep interest in research, particularly in the areas of marketing, sociological studies, and brand management.

I was an active member of a research group, contributing to significant projects such as the "Cultural and Leisure Infrastructu