Valeria Gallon Restrepo
@valeriagallonrestrep
Marketing analyst blending data analysis and KPI reporting to drive smarter growth decisions.
What I'm looking for
I’m a Marketing Analyst focused on turning commercial and digital data into actionable insights. At Turia Services, I monitor and analyze campaign KPIs, prepare executive reports with Colombian and U.S. economic context plus international trends, and conduct field studies to generate recommendations that strengthen customer loyalty and positioning.
Before that, I worked as an AR Analyst (Turia Group), where I managed recovery of overdue balances and supported the commercial team with reports for decision-making. I also streamlined the credit note process through automation—achieving a 70% reduction in credit processing times (up to 90% in urgent cases) and reducing open items by 50%, shortening month-end closing from 3 days to 1.5 days.
I bring strong interpersonal relationship management, proactivity, and teamwork, using analytical thinking and attention to detail to optimize processes while maintaining positive relationships with internal and external clients. I’ve successfully transitioned from Accounts Receivable Analyst to Marketing Analyst, and I’m motivated to keep combining data analysis with marketing strategy, KPIs, and performance optimization.
Experience
Work history, roles, and key accomplishments
Marketing Analyst
Turia Services
Sep 2024 - Present (1 year 8 months)
Monitor and analyze commercial and digital campaign KPIs to identify optimization opportunities and support decision-making. Produce executive reports, run client field studies for actionable insights, and benchmark competitors to strengthen positioning and customer loyalty.
Accounts Receivable Analyst
Turia Group
Jun 2021 - Sep 2024 (3 years 3 months)
Managed overdue collections, invoicing, and credit notes while improving processes to reduce turnaround times and month-end delays. Partnered with internal stakeholders and resolved client inquiries to maintain high satisfaction and compliance.
Education
Degrees, certifications, and relevant coursework
Universidad Pontificia Bolivariana
Bachelor's degree, International Business
Earned a bachelor's degree in International Business from Universidad Pontificia Bolivariana in Medellín, graduating in 2022.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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