Open to opportunities

Diana Mora

@dianamora

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Experienced commercial analyst with expertise in marketing strategies.

Colombia

Message

What I'm looking for

I am looking for a role that fosters growth, values teamwork, and allows me to utilize my marketing expertise.

I am a dedicated professional with over a decade of experience in commercial analysis and marketing strategies. My journey began with a degree in Business Administration, followed by a specialization in Global Marketing Management. I have honed my skills in various roles, from assisting in the implementation of quality management systems to leading marketing initiatives in the insurance sector.

Currently, I serve as a Commercial Analyst at T-IMPULSA SURA, where I support advisors in prospecting and telemarketing, manage marketing indicators, and execute defined marketing plans. My previous roles have equipped me with a robust understanding of customer service, credit analysis, and strategic marketing, allowing me to contribute effectively to my team's success.

My commitment to continuous learning and improvement drives me to seek innovative solutions that enhance customer experiences and business outcomes. I am passionate about leveraging my skills to support organizational growth and foster strong client relationships.

Experience

Work history, roles, and key accomplishments

Current

Analista Comercial Integral

Current

T-Impulsa Sura

Oct 2021 - Present (3 years 9 months)

Accompanied advisors in prospecting and telemarketing, managed commercial strategies and performance indicators, and executed marketing plans. Provided support to advisors, handled customer complaints, and offered commercial training and assistance.

Sales Telemarketing Marketing Strategy Performance Metrics Customer Service Training Salesforce

Analista Comercial Integral

Gonzáles Pérez & Cia., Sura

Oct 2021 - Jan 2025 (3 years 3 months)

Supported advisors in prospecting and telemarketing activities, developed and implemented commercial strategies, and managed key performance indicators. Conducted follow-ups on advisor methodologies and provided customer support and training.

Sales Telemarketing Marketing Strategy Performance Metrics Customer Service Training Salesforce

Ejecutiva de Profundización

Coomeva

Nov 2019 - Feb 2020 (3 months)

Responsible for onboarding new associates, conducting cold visits, and placing a diverse portfolio of products including credits, savings, and insurance policies. Managed commercial activities with a strong focus on field work and credit card activation.

Sales Cold Calling Field Sales

Analista de Crédito y Cartera

Centelsa (Fondo de Empleados Visión Social)

Jul 2011 - Jun 2018 (6 years 11 months)

Provided customer service, managed member acquisition and retention campaigns, and developed marketing strategies for new affiliations. Handled credit analysis, projections, and managed savings lines, agreements, and account statements.

Customer Service Marketing Strategy Portfolio Management Financial Reporting Bank Reconciliation SAP

Analista de Mercadeo

Centelsa

Jan 2011 - Jul 2011 (6 months)

Managed supplier negotiations, conducted market research, and provided customer service, including handling web inquiries. Developed and executed public relations and advertising campaigns, managed brand development, and tracked marketing indicators.

Market Research Customer Service Public Relations Marketing Campaigns Brand Development Marketing Analytics

Asistente de Cartera

Centelsa

Feb 2009 - Jan 2011 (1 year 11 months)

Performed account and bank reconciliations, managed collections and reconciliations with clients, and applied payments. Maintained account statements within the SAP system and administered the export portfolio.

Account Reconciliation Collections Payment Processing SAP Microsoft Office

Asistente Implementación Sistema

Universidad Nacional de Colombia

Jun 2008 - Feb 2009 (8 months)

Responsible for documenting processes and procedures to support the implementation of the University's quality management system. This involved detailed analysis and mapping of existing workflows to align with new quality standards.

Process Improvement Quality Management Systems Documentation Microsoft Office

Education

Degrees, certifications, and relevant coursework

Colegio Sagrado Corazón de Jesús - Bethlemitas

Bachiller, General Studies

Completed secondary education at Colegio Sagrado Corazón de Jesús - Bethlemitas. This foundational education provided a strong academic base for future studies.

Universidad Nacional de Colombia

Administradora de Empresas, Business Administration

Graduated as a Business Administrator from the Universidad Nacional de Colombia. This program focused on comprehensive business management principles and practices.

Universidad Santiago de Cali

Especialización en Gerencia de Mercadeo Global, Global Marketing Management

Completed a specialization in Global Marketing Management at Universidad Santiago de Cali. This advanced program focused on strategic marketing in an international context.

ANALFE

Formación Integral NIIF para PYMES, IFRS for SMEs

Participated in comprehensive training on IFRS for SMEs at ANALFE. This course provided in-depth knowledge of international financial reporting standards for small and medium-sized entities.

ANALFE

Preparación de Asambleas, Assembly Preparation

Completed a course on Assembly Preparation at ANALFE. This training focused on the procedures and best practices for organizing and conducting assemblies.

CREO

Elaboración de Informes de Sostenibilidad, Sustainability Reporting

Undertook training in the Preparation of Sustainability Reports at CREO. This program focused on the methodologies and standards for creating comprehensive sustainability reports.