Juan Esteban Rodríguez

I’m a Business Administrator with B2 English proficiency and over two years of experience in market research, data analysis, and consumer insights. I focus on translating data into actionable recommendations that strengthen brand positioning and drive growth.

As an Account Executive at Kantar Colombia, I lead end-to-end market research projects to ensure analytical quality and strategic relevance. I partner with clients across industries to strengthen consumer understanding and brand strategies, while developing commercial relationships and identifying opportunities for account growth.

Previously as a Junior Account Executive, I developed insight-driven strategies to strengthen consumer brands. I managed national and international accounts, overseeing project planning, execution, and analysis, and supported strategic recommendations to improve key brand metrics.

I also bring strong analytical and communication skills, with advanced proficiency in Excel, PowerPoint, and Survey Reporter. My academic work included a marketing thesis on how packaging (aluminum cans versus glass bottles) affects beer taste perception and consumers’ willingness to pay.