Valentina Bhowal

Owns end-to-end D2C revenue efficiency with a CRO-first mandate, optimizing the acquisition funnel for conversion and repeat rate. Built the company's first structured D2C funnel model and delivered a 7.5% QoQ improvement in website conversion rate.

Boosted FMCG and personal-care sales and in-app ads monetization through innovative widget formats and hyper-personalized, AI-led experiences. Introduced dynamic splash screen and rich-media cards, boosting CTR by 32% and ads revenue by 25%.

Boosted FMCG and personal-care sales and in-app ads monetization through innovative widget formats and hyper-personalized, AI-led experiences. Introduced dynamic splash screens and rich-media cards, boosting CTR by 32% and ads revenue by 25%.

Built the entire ad revenue stream from the ground up, driving a remarkable 300x growth in ad revenue, contributing 3-3.5% of overall GMV. Introduced ~35 in-app display ad assets and scaled the performance ads pipeline on a CPC model.

Enhanced and built the internal Campaign & Pricing Management system - Javelin. Enabled marketing team to set discount/pricing campaigns for subscription services, reducing TAT from 3-4 hours to 5-10 mins and eliminating errors.

Optimized captain support channels by providing quick and hassle-free solutions. Reduced call contact ratio by 35% and support cost by 20% per order, and improved support agent occupancy rate by 30%.

Optimized captain support channels by providing quick and hassle-free solutions. Reduced call contact ratio by 35% and support cost by 20% per order.

Worked on Early Warning System, a credit risk analysis product for corporate lending using open data. Owned the Economic and Financial Indicator product used by hedge funds globally and managed client engagements with IDFC First Bank, Edelweiss, and RBL Bank.

Pursued a Master of Science in Economics, focusing on economic theory and quantitative methods.

Completed a Bachelor of Arts in Economics, building a strong foundation in economic principles and analysis.